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Project Overview
This project is designed to tackle the pressing challenges of emerging markets and disruptive technologies. By developing a business model canvas, you will not only learn to navigate complex stakeholder dynamics but also apply cutting-edge strategies that resonate with industry standards, preparing you for impactful leadership roles.
Project Sections
Market Research and Analysis
In this section, you'll conduct thorough research on emerging markets and disruptive technologies. This foundational work will set the stage for your business model development, ensuring you're well-informed about industry trends and challenges.
- Identify key disruptive technologies relevant to your chosen market.
- Analyze market trends and consumer behavior.
- Compile data on potential competitors and market gaps.
Tasks:
- ▸Research and summarize key disruptive technologies impacting your chosen market.
- ▸Analyze consumer behavior patterns to identify unmet needs.
- ▸Create a competitive landscape analysis highlighting key players and their strategies.
- ▸Develop a SWOT analysis for your selected emerging market.
- ▸Compile your findings into a comprehensive market research report.
Resources:
- 📚"Disruptive Innovation: The Christensen Collection" - Harvard Business Review
- 📚Market Research Reports from IBISWorld
- 📚"Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne
Reflection
Reflect on the insights gained from your research. How do these insights inform your approach to developing a disruptive business model?
Checkpoint
Submit a market research report that outlines your findings and analysis.
Stakeholder Engagement
This section focuses on identifying and engaging key stakeholders who will play a crucial role in your project. Understanding their perspectives and needs is essential for developing a viable business model.
- Map out key stakeholders in your emerging market.
- Develop a stakeholder engagement strategy.
- Conduct interviews to gather insights and feedback.
Tasks:
- ▸Identify and categorize stakeholders relevant to your business model.
- ▸Create a stakeholder engagement plan outlining your approach.
- ▸Design interview questions to elicit valuable insights from stakeholders.
- ▸Conduct interviews and document key findings.
- ▸Analyze the feedback to refine your business model concept.
Resources:
- 📚"Stakeholder Engagement: A Good Practice Handbook" - ADB
- 📚"The Art of Stakeholder Engagement" - McKinsey & Company
- 📚"How to Conduct Effective Interviews" - Harvard Business Review
Reflection
Consider how stakeholder feedback has influenced your business model. What challenges did you face in engagement?
Checkpoint
Submit a stakeholder analysis report detailing your interviews and insights.
Business Model Canvas Development
In this critical phase, you will create a business model canvas that encapsulates your research and stakeholder insights. This canvas will serve as the blueprint for your disruptive business model.
- Utilize insights to define key components of your business model.
- Collaborate with your team to iterate on the canvas design.
Tasks:
- ▸Draft your initial business model canvas using the Business Model Generation framework.
- ▸Collaborate with your team to refine and iterate on the canvas.
- ▸Identify key partnerships, resources, and activities necessary for your model.
- ▸Define your value proposition and customer segments clearly.
- ▸Prepare a preliminary presentation of your business model for feedback.
Resources:
- 📚"Business Model Generation" by Alexander Osterwalder
- 📚Strategyzer.com - Business Model Canvas Tool
- 📚"Lean Startup" by Eric Ries
Reflection
Reflect on how collaboration influenced your business model canvas. What were the key takeaways from team discussions?
Checkpoint
Submit your business model canvas along with a brief explanation of each component.
Prototyping and Testing
Here, you will develop a prototype of your business model, allowing you to test its viability and gather further feedback from stakeholders.
- Create a low-fidelity prototype or mockup of your business model.
Tasks:
- ▸Develop a low-fidelity prototype of your business model (e.g., wireframe, mockup).
- ▸Conduct testing sessions with potential users or stakeholders.
- ▸Collect feedback on the prototype and identify areas for improvement.
- ▸Iterate on the prototype based on user feedback.
- ▸Prepare a summary report of the testing process and findings.
Resources:
- 📚"Prototyping for Designers" by Jennifer T. Chang
- 📚"The Lean Startup" by Eric Ries
- 📚Online prototyping tools like Balsamiq or Figma
Reflection
What did you learn from the prototyping process? How did the feedback shape your business model?
Checkpoint
Submit your prototype along with a testing report.
Preparing the Final Presentation
In this penultimate phase, you will prepare a compelling presentation that articulates your disruptive business model to industry leaders. This is your opportunity to showcase your work and insights.
- Develop a narrative that connects your research, stakeholder insights, and business model.
Tasks:
- ▸Create a presentation deck summarizing your project journey.
- ▸Craft a compelling narrative that aligns with your audience's interests.
- ▸Practice your presentation skills, focusing on clarity and engagement.
- ▸Incorporate visual aids and data to support your points.
- ▸Gather feedback on your presentation from peers before the final delivery.
Resources:
- 📚"Presentation Zen" by Garr Reynolds
- 📚"Talk Like TED" by Carmine Gallo
- 📚Online tools like Canva or Prezi for presentation design
Reflection
Reflect on how you will engage your audience during the presentation. What strategies will you use to convey complex ideas?
Checkpoint
Submit your presentation deck for peer review.
Final Presentation to Industry Leaders
The culmination of your project, where you will present your disruptive business model to a panel of industry leaders. This is a critical opportunity to showcase your skills and insights.
- Deliver your presentation and engage with feedback from the panel.
Tasks:
- ▸Present your business model to industry leaders, articulating your insights and strategies.
- ▸Engage with the panel during the Q&A session, addressing their feedback.
- ▸Gather insights from the panel to further refine your model post-presentation.
- ▸Network with industry leaders and gather their perspectives on your work.
- ▸Document the feedback received for future reference.
Resources:
- 📚"The Art of Public Speaking" by Dale Carnegie
- 📚"Presentation Skills for Managers" by Robert A. B. Smith
- 📚Networking strategies articles from Forbes
Reflection
What was the most valuable feedback you received from the panel? How will you apply this in your future projects?
Checkpoint
Deliver your presentation and submit a reflection report on the experience.
Timeline
8-12 weeks, with iterative feedback loops and regular team check-ins to ensure progress and adaptability.
Final Deliverable
A comprehensive business model canvas and presentation that effectively communicates your innovative approach to disruptive business strategies, showcasing your research, stakeholder insights, and prototyping efforts to industry leaders.
Evaluation Criteria
- ✓Depth of market research and analysis
- ✓Quality and relevance of stakeholder engagement
- ✓Clarity and innovation of the business model canvas
- ✓Effectiveness of the final presentation
- ✓Ability to incorporate feedback into the project
- ✓Collaboration and teamwork throughout the project
- ✓Overall professionalism and presentation quality.
Community Engagement
Engage with peers through discussion forums or workshops to share insights and receive feedback on your project. Consider presenting your work in local business innovation meetups.