The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
by Clayton M. ChristensenA cornerstone in understanding disruptive innovation, this book reveals why successful companies often fail to innovate.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim and Renée MauborgneThis groundbreaking work offers strategies for creating new markets and avoiding competition, essential for disruptive thinkers.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. MooreMoore's insights on transitioning from early adopters to the mainstream market are crucial for innovative business model success.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric RiesRies presents a methodology for developing business models that adapt through validated learning, perfect for emerging markets.
The Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder and Yves PigneurThis practical guide provides tools for creating innovative business models, essential for our course's focus on collaboration.
Value Proposition Design: How to Create Products and Services Customers Want
by Alexander Osterwalder, Yves Pigneur, Greg Bernarda, and Alan SmithA companion to Business Model Generation, it focuses on crafting compelling value propositions, vital for stakeholder engagement.
Disruptive Innovation: The Christensen Collection
by Clayton M. ChristensenA collection of Christensen's works that delve deeper into disruptive innovation, reinforcing key concepts from our course.
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
by Avinash K. Dixit and Barry J. NalebuffThis book applies game theory to strategic decision-making, enhancing your ability to navigate complex business landscapes.