E-Commerce 2021: Business, Technology, Society
by Dave Chaffey, Fiona Ellis-ChadwickThis book offers a comprehensive overview of e-commerce fundamentals, making it essential for beginners to grasp the digital landscape.
Invisible Influence: The Hidden Forces that Shape Behavior
by Jonah BergerUnderstanding customer behavior is crucial; this book reveals the subtle influences that drive purchasing decisions.
Building a StoryBrand: Clarify Your Message So Customers Will Listen
by Donald MillerLearn how to create compelling narratives for your brand, essential for engaging vintage collectors and boosting sales.
Contagious: How to Build Word of Mouth in the Digital Age
by Jonah BergerDiscover the secrets behind viral marketing and how to apply them to promote your vintage collectibles effectively.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric RiesThis guide provides practical strategies for launching and managing your online store with a focus on efficiency and customer feedback.
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan HeathLearn how to create memorable marketing messages that resonate with your audience, a vital skill for vintage sellers.
Digital Marketing for Dummies
by Ryan Deiss, Russ HenneberryA beginner-friendly guide that covers essential digital marketing strategies tailored for online sellers.
Hooked: How to Build Habit-Forming Products
by Nir EyalUnderstand how to create products that keep customers coming back, crucial for building loyalty in your vintage store.