A plan outlining how to launch a product, targeting specific audiences and defining marketing approaches.

The process of gathering, analyzing, and interpreting information about a market, including customers and competitors.

Evaluating competitors to understand their strengths, weaknesses, and strategies to identify market opportunities.

Creating a unique image for a product in the minds of consumers, differentiating it from competitors.

A statement that highlights what makes a product unique and valuable to customers.

A clear statement explaining how a product solves problems or improves situations for customers.

A comprehensive plan to reach target customers and achieve marketing objectives.

A presentation aimed at persuading potential investors to fund a product or business.

A strategic planning tool evaluating strengths, weaknesses, opportunities, and threats related to a business.

A specific group of consumers identified as the intended recipients of a marketing message.

Methods used to gather information, such as surveys, interviews, and observations.

Research focusing on understanding concepts, thoughts, or experiences through non-numerical data.

Research involving numerical data to quantify behaviors, opinions, or phenomena.

Assessing market trends to predict future behaviors and opportunities.

The avenues through which products or services are promoted and sold to consumers.

Creating and distributing valuable content to attract and engage a target audience.

Interacting with audiences on social media platforms to build relationships and promote products.

A presentation used during investor pitches to communicate a business idea and its potential.

The art of creating a compelling story to engage an audience, particularly in pitches.

The process of receiving input on a project and making adjustments based on that feedback.

Creating presentations that capture and maintain the audience's attention effectively.

Schedules outlining when marketing activities will take place to ensure timely execution.

Additional documents or resources provided to support the main presentation or project.

A practice of writing reflections on learning experiences to enhance understanding and growth.

Input and evaluations provided by fellow students to improve learning and project quality.