Master the essentials of Go-To-Market strategies for entrepreneurs. This course equips you with practical skills to conduct market research, segment customers, and create effective marketing plans for successful product launches.

Launch Ready - Course on Go-To-Market Strategy

# Unlock Your Entrepreneurial Potential with a Powerful Go-To-Market Strategy!

Embark on a transformative journey that equips aspiring entrepreneurs with the essential skills to launch their products successfully. This course is a gateway to mastering the art of Go-To-Market strategies, where you will learn to conduct market research, segment your audience, and craft compelling marketing plans that resonate in today's competitive landscape. Get ready to develop a comprehensive GTM strategy that not only prepares you for real-world challenges but also showcases your capabilities to potential investors and stakeholders.


### Who is it for?

This course is designed for aspiring entrepreneurs who are passionate about launching their own products but feel overwhelmed by the complexities of market research and strategy development. If you’ve ever struggled with identifying your target customers or creating a compelling marketing plan, you’re not alone.

- Recent graduates looking to start their own business.
- Professionals seeking to pivot into entrepreneurship.
- Individuals with innovative product ideas but lacking market strategy knowledge.

**Recommended skill level: Beginner**


### Prerequisites

Before diving in, all you need is a basic understanding of entrepreneurship and product development, along with a willingness to conduct market research. Don’t worry if you feel a bit underprepared; this course is structured to build your confidence and skills from the ground up! Embrace this opportunity to learn and grow!

- 📝 Basic understanding of entrepreneurship
- 📚 Familiarity with product development concepts
- 🔍 Willingness to conduct market research
- 💻 Access to a computer for online learning
- 📊 Ability to analyze data and trends

### What's inside

This course is packed with hands-on projects and expert mentorship, ensuring you gain the practical skills needed for a successful product launch.

- Market Research Fundamentals: The Heart of Strategy
- Customer Segmentation: Know Thy Audience
- Competitive Analysis: Navigating the Landscape
- Crafting Your Value Proposition: Stand Out
- Developing a Marketing Plan: Your Roadmap to Success
- Financial Planning for Launch: The Numbers Game
- Finalizing Your Go-To-Market Strategy: The Grand Synthesis

**Interactive Quizzes**

Each module includes quizzes to reinforce your understanding and application of key concepts, ensuring you're on track to success.

**Homework**

Get ready for exhilarating assignments that will challenge you and propel your growth! Each task is designed to simulate real-world scenarios: Market Research Report, Customer Personas Presentation, Competitive Analysis Report, Value Proposition Development, Comprehensive Marketing Plan. These assignments not only enhance your learning but also serve as portfolio pieces that demonstrate your readiness to potential investors!

**Practical Project**

Develop a comprehensive Go-To-Market (GTM) strategy for a chosen product or service, including market analysis, positioning, and a detailed launch plan over the course of 4-8 weeks.

**Before You Start**

Before you start, ensure you have a basic understanding of entrepreneurship and product development. Familiarize yourself with the course structure and gather any necessary materials to enhance your learning experience.

**Books to Read**

Recommended readings include key texts on market research, customer segmentation, and marketing strategies that will deepen your understanding and provide valuable insights as you progress through the course.

**Glossary**

A glossary of essential terms and concepts will be provided to help you navigate the course content effectively.


### What will you learn

By the end of this course, you will confidently conduct effective market research, enabling you to make informed decisions about your product launch.

- Conduct effective market research to inform product strategy.
- Segment customers to tailor marketing efforts and enhance engagement.
- Perform a competitive analysis to identify market positioning.
- Develop a compelling value proposition that attracts customers.
- Create a detailed marketing plan that includes budget and timeline.
- Prepare a comprehensive Go-To-Market strategy ready for implementation.

**Time to complete this course: Invest just **8 weeks** of focused study (15-20 hours per week) to unlock a world of entrepreneurial possibilities. Don’t let this opportunity slip away—start your journey today!**


### Start Your Journey to Successful Product Launches Now!

Familiarity with fundamental business concepts like supply and demand, revenue models, and market dynamics is crucial for understanding product launch strategies.

Basic Business Concepts

A grasp of basic marketing principles will help you create effective strategies for your product. Key areas include target audience identification and value proposition.

Marketing Principles

A genuine interest in entrepreneurship will motivate you to engage with the course content and apply the concepts to real-world scenarios.

Interest in Entrepreneurship

## Unlock Your Potential: Master the Art of Product Launching!

Embark on a transformative journey designed for aspiring entrepreneurs and product managers. This course will equip you with the essential skills to craft a compelling go-to-market strategy, conduct in-depth market research, analyze competition, and pitch with confidence to potential investors. You will move from theory to practice, culminating in a real-world project that showcases your newfound expertise and prepares you for success in launching your product.

### Who is it For?
- **Skill Level**: Beginner: No prior experience required!
- **Intro**: This course is designed for aspiring entrepreneurs and product managers eager to break into the world of product launches. If you find yourself overwhelmed by the complexities of market research, competitive analysis, or investor pitching, you're not alone.
- **Audience**: 
  - Aspiring entrepreneurs looking to launch their first product.
  - Product managers wanting to enhance their go-to-market skills.
  - Marketing professionals seeking a deeper understanding of product positioning.

### Prerequisites
- **Intro**: Before diving into this exciting journey, having a basic understanding of business concepts and familiarity with marketing principles will serve as a strong foundation.
- **Requirements**:
  - Basic understanding of business concepts
  - Familiarity with marketing principles
  - Interest in entrepreneurship

### What's Inside?
- **Intro**: Get ready for a comprehensive learning experience! This course includes a variety of modules designed to build your skills step by step.
- **Modules**:
  - Market Research Mastery
  - Competitive Analysis Unleashed
  - Crafting Powerful Product Positioning
  - Strategic Marketing Development
  - Investor Pitch Mastery
  - Final Project Integration
- **Quizzes**: Each module includes quizzes to reinforce your understanding and assess your knowledge effectively.
- **Assignments**: Assignments are designed to apply your learning in real-world scenarios, enhancing your practical skills and boosting your confidence.
- **Practical Project**: Develop a detailed go-to-market strategy for a new product, including market research, positioning, and a launch plan, culminating in a presentation to potential investors.
- **Before You Start**: Familiarize yourself with the course layout and gather any necessary materials. This will set you up for success!
- **Books to Read**: Recommended readings will deepen your understanding and provide additional insights into product launches and marketing strategies.
- **Glossary**: A glossary of key terms will help you navigate the language of product management and marketing with ease.

### What Will You Learn?
- **Intro**: By the end of this course, you will have gained a wealth of knowledge and practical skills!
- **Skills**:
  - Conduct thorough market research to inform product strategies.
  - Analyze competitive landscapes with precision and insight.
  - Craft compelling product positioning that resonates with target audiences.

### Time to Complete
This course is designed to be completed in 8-10 weeks, with a commitment of 15-20 hours per week.

Enroll now and launch your product with confidence!

A plan outlining how to launch a product, targeting specific audiences and defining marketing approaches.

The process of gathering, analyzing, and interpreting information about a market, including customers and competitors.

Evaluating competitors to understand their strengths, weaknesses, and strategies to identify market opportunities.

Creating a unique image for a product in the minds of consumers, differentiating it from competitors.

A statement that highlights what makes a product unique and valuable to customers.

A clear statement explaining how a product solves problems or improves situations for customers.

A comprehensive plan to reach target customers and achieve marketing objectives.

A presentation aimed at persuading potential investors to fund a product or business.

A strategic planning tool evaluating strengths, weaknesses, opportunities, and threats related to a business.

A specific group of consumers identified as the intended recipients of a marketing message.

Methods used to gather information, such as surveys, interviews, and observations.

Research focusing on understanding concepts, thoughts, or experiences through non-numerical data.

Research involving numerical data to quantify behaviors, opinions, or phenomena.

Assessing market trends to predict future behaviors and opportunities.

The avenues through which products or services are promoted and sold to consumers.

Creating and distributing valuable content to attract and engage a target audience.

Interacting with audiences on social media platforms to build relationships and promote products.

A presentation used during investor pitches to communicate a business idea and its potential.

The art of creating a compelling story to engage an audience, particularly in pitches.

The process of receiving input on a project and making adjustments based on that feedback.

Creating presentations that capture and maintain the audience's attention effectively.

Schedules outlining when marketing activities will take place to ensure timely execution.

Additional documents or resources provided to support the main presentation or project.

A practice of writing reflections on learning experiences to enhance understanding and growth.

Input and evaluations provided by fellow students to improve learning and project quality.

Understanding your target audience is crucial for any product launch. By identifying the right customers, you can tailor your marketing efforts to meet their specific needs and preferences, ultimately leading to a more successful product launch.

The Importance of Target Audience Identification

Identifying your target audience helps you: 
1. Tailor your marketing messages to resonate with specific groups. 
2. Allocate resources more effectively, ensuring your marketing efforts reach the right people. 
3. Increase the chances of product adoption and customer loyalty.

Demographic Analysis: Who Are Your Customers?

Demographics include characteristics such as age, gender, income, education, and location. By analyzing these factors, you can create a profile of your ideal customers. 

For example, if you're launching a new fitness app, your target demographic might be young professionals aged 25-35 who are health-conscious and tech-savvy.

Psychographic Analysis: Understanding Customer Motivations

Psychographics delve deeper into the motivations, values, interests, and lifestyles of your target audience. Understanding these aspects can help you connect with customers on a more emotional level. 

For instance, if your fitness app promotes a healthy lifestyle, knowing that your target audience values sustainability can help you craft messaging that aligns with their values.

Audience segmentation involves dividing your target audience into smaller, more manageable groups based on shared characteristics. This can be achieved through: 
- Surveys: Conduct surveys to gather information about your audience's preferences and behaviors. 
- Social Media Analytics: Use analytics tools to understand who engages with your brand on social platforms. 
- Market Research Reports: Leverage existing research to identify trends and audience segments.

Creating audience personas is an effective way to visualize your target customers. A persona is a fictional representation of your ideal customer, including demographics, psychographics, and behaviors. 

For example, you could create a persona named 'Health-Conscious Hannah' who is a 30-year-old marketing manager, enjoys yoga, and prioritizes eco-friendly products. This persona can guide your marketing strategies.

Practical Exercise: Create Your Audience Persona

To solidify your understanding, take the time to create an audience persona for your product. Consider the following elements: 
- Name and age 
- Occupation and income level 
- Interests and hobbies 
- Values and motivations 
- Pain points and challenges 

This exercise will help you visualize your target audience and tailor your marketing strategies accordingly.

"The best marketing doesn't feel like marketing." - Tom Fishburne

In this lesson, you've learned the significance of identifying your target audience, the methods for demographic and psychographic analysis, and how to create audience personas. These insights will serve as the foundation for your go-to-market strategy.

Homework: Audience Persona Development

Unveiling Your Audience: The Art of Target Identification

Target Audience Quiz

Understanding how to collect data effectively is crucial for any aspiring entrepreneur or product manager. This lesson will explore various data collection techniques, helping you gather insights that inform your market research. By mastering these techniques, you will be better equipped to understand your target audience and make informed decisions that can lead to a successful product launch.

Exploring Different Data Collection Methods

Data collection methods can be broadly categorized into primary and secondary research. Primary research involves gathering new data directly from sources, while secondary research utilizes existing data. Here are some key methods you should be familiar with:

Surveys: Gather quantitative data through structured questionnaires.

Interviews: Conduct qualitative data collection through one-on-one discussions.

Focus Groups: Use group discussions to explore perceptions and ideas.

Observations: Collect data by observing behaviors in natural settings.

Existing Data Analysis: Analyze previously collected data from reports, studies, or databases.

Surveys can provide valuable quantitative insights if designed well. Here are some essential tips for creating effective surveys:

Define your objectives clearly. What do you want to learn?

Keep questions concise and focused to avoid confusion.

Use a mix of question types (multiple choice, open-ended) to gather diverse data.

Pilot your survey with a small group to identify issues before full deployment.

Analyze the results to draw actionable insights.

Tip: Always ensure your survey is anonymous to encourage honest responses.

Interviews are a powerful tool for qualitative research, allowing you to dive deeper into respondents' thoughts and feelings. Here’s how to conduct effective interviews:

Prepare open-ended questions that encourage discussion.

Build rapport with your interviewee to make them comfortable.

Listen actively and be prepared to ask follow-up questions.

Take detailed notes or record the interview (with permission) for later analysis.

Summarize key insights after the interview to capture essential information.

Utilizing Online Tools for Data Collection

In today's digital age, numerous online tools can streamline your data collection efforts. Here are some popular options:

Google Forms: Create surveys quickly and analyze responses easily.

SurveyMonkey: Design professional surveys with advanced features.

Zoom: Conduct remote interviews and focus groups.

Qualtrics: Utilize a robust platform for in-depth market research.

Hands-On Exercise: Conduct Your Own Survey

To apply what you've learned, create a survey on a topic relevant to your product idea. Follow the guidelines for designing effective surveys, and aim to gather at least 30 responses. Analyze the data and prepare a brief report on your findings.

While collecting data, be mindful of these common pitfalls:

Neglecting to pre-test your survey may lead to poor data quality.

Failing to follow up on incomplete surveys can limit your insights.

"In God we trust; all others bring data." - W. Edwards Deming

As you gather insights, consider how they will shape your understanding of your target market. Reflect on the challenges you faced in data collection and how you can improve your approach in future research.

Homework: Data Collection Techniques

Data Collection Techniques: Gathering Insights

Data Collection Techniques Quiz

Market data can be broadly categorized into two types: qualitative and quantitative. Qualitative data provides insights into consumer behavior, motivations, and preferences, while quantitative data offers measurable and numerical insights. Both types are crucial for a well-rounded understanding of market dynamics.

Tip: Use qualitative data to tell a story about your customers, and quantitative data to back it up with numbers!

Trend analysis helps you identify patterns in market data over time. By recognizing these patterns, you can anticipate changes in consumer behavior and market conditions, allowing for proactive adjustments to your product strategy.

To effectively interpret market trends, follow these steps:

Gather both qualitative and quantitative data relevant to your market.

Identify key performance indicators (KPIs) that reflect market health.

Analyze historical data to identify patterns and anomalies.

Use forecasting techniques to predict future trends.

Practical Exercise: Analyzing a Market Trend

Choose a product similar to the one you plan to launch and analyze its market trends. Look for both qualitative insights (like customer reviews) and quantitative data (like sales figures). Compile your findings into a brief report.

Conduct a market trend analysis for a product of your choice.

When analyzing market trends, be cautious of the following pitfalls:

Ignoring external factors that may influence trends.

Failing to continuously update your analysis as new data becomes available.

Real-World Example: Netflix's Market Adaptation

Netflix's shift from DVD rentals to streaming services is a prime example of effective trend analysis. By recognizing the growing trend of digital consumption, Netflix adapted its business model to meet changing consumer preferences, ultimately leading to its current success.

"In today's business environment, the ability to adapt to market trends is more crucial than ever." — Industry Expert

Understanding and analyzing market trends is a skill that will serve you throughout your entrepreneurial journey. As you move forward, remember to continually engage with both qualitative and quantitative data, ensuring your product strategy remains relevant and effective.

Homework: Market Trend Analysis

Decoding Market Trends: Analysis Essentials

Market Trends Analysis Quiz

Qualitative and quantitative research serve different purposes in market analysis, each offering unique insights. Qualitative research focuses on understanding the underlying motivations, opinions, and emotions of consumers, while quantitative research provides numerical data that can be analyzed statistically. Together, they create a comprehensive view of the market.

Qualitative research is often exploratory and aims to provide insights into the problem at hand. It uses methods such as interviews, focus groups, and open-ended surveys to gather non-numerical data.

Methods include interviews, focus groups, and ethnographic studies.

Useful for understanding customer attitudes, motivations, and behaviors.

Often analyzed through thematic analysis, identifying patterns and themes.

Quantitative research, on the other hand, focuses on quantifying the problem by generating numerical data that can be transformed into usable statistics. This type of research is often used to identify patterns and predict outcomes.

Methods include surveys with closed-ended questions and experiments.

Useful for measuring variables and testing hypotheses.

Analyzed using statistical methods to determine relationships and significance.

Understanding when to apply qualitative versus quantitative research is key to effective market analysis. For instance, if you are launching a new product, qualitative research can help you understand customer needs and preferences, while quantitative research can validate these findings with numerical data.

"The best research is a blend of qualitative and quantitative methods, providing a fuller picture of the market landscape."

Data synthesis is the process of combining qualitative and quantitative data to draw comprehensive conclusions. This skill is essential for creating a well-rounded market analysis.

Practice synthesizing qualitative insights with quantitative data to create a cohesive analysis.

🔍 **Tip:** Avoid common pitfalls by ensuring that your qualitative insights are backed by quantitative data whenever possible. This adds credibility to your findings.

Consider a tech startup launching a new app. They conduct qualitative interviews to gather insights about user pain points, then follow up with a quantitative survey to measure how many users experience these pain points. This dual approach informs their product development and marketing strategy.

Hands-On Exercise: Apply What You've Learned

Now it's your turn! Choose a product or service and conduct a mini-research project. Start with qualitative methods to gather insights, then follow up with quantitative methods to validate your findings.

Conduct at least two qualitative interviews and create a survey to gather quantitative data.

In this lesson, you learned the differences between qualitative and quantitative research, when to use each type, and how to synthesize data to make informed market analysis decisions. Mastering these skills will enhance your ability to craft a comprehensive go-to-market strategy.

Homework: Research Project

Qualitative vs. Quantitative: Understanding the Balance

Quiz: Qualitative vs. Quantitative Research

Understanding the Structure of a Market Analysis Report

A well-structured market analysis report is crucial for presenting your findings effectively. It typically includes the following sections:
1. **Executive Summary**: A brief overview of your findings and recommendations.
2. **Market Overview**: Insights into the market size, growth potential, and trends.
3. **Target Audience Analysis**: Identification and characteristics of your target market.
4. **Competitive Landscape**: Overview of competitors and their positioning.
5. **SWOT Analysis**: Strengths, weaknesses, opportunities, and threats related to your product.
6. **Conclusions and Recommendations**: Key takeaways and actionable insights.

Presenting data effectively can make or break your report. Here are some techniques to consider:
- **Visual Aids**: Use charts, graphs, and infographics to represent data clearly.
- **Highlight Key Insights**: Use bullet points or callouts to emphasize important findings.
- **Consistent Formatting**: Maintain uniformity in fonts, colors, and layout to enhance readability.

📊 **Tip**: Always tailor your presentation style to your audience. Investors may prefer concise, data-driven insights, while marketing teams might appreciate a more narrative approach.

Writing a market analysis report requires clarity and conciseness. Here are some tips to improve your report writing skills:
- **Be Clear and Concise**: Avoid jargon and overly complex sentences.
- **Use Active Voice**: This makes your writing more direct and engaging.
- **Proofread**: Ensure your report is free from grammatical errors and typos.

Hands-On Exercise: Create a Market Analysis Report

Now it's time to apply what you've learned. Create a market analysis report based on your research findings. Follow the structure outlined earlier and ensure you include visual aids to present your data effectively.

When compiling your market analysis report, be mindful of these common pitfalls:
- **Overloading with Data**: Too much data can overwhelm your audience. Focus on key insights.
- **Neglecting Visuals**: A report without visuals can be dull and hard to digest.
- **Ignoring Audience Needs**: Tailor your report to the specific interests of your audience.

"The goal of a market analysis report is not just to present data but to tell a story that guides decision-making."

Real-World Example: Successful Market Analysis Reports

Consider how companies like Apple and Tesla use market analysis reports to shape their strategies. These reports not only inform their product development but also guide their marketing and sales efforts, ensuring they resonate with their target audience.

Compiling a market analysis report is a vital skill for any aspiring entrepreneur or product manager. By mastering this skill, you will be better equipped to make informed decisions that drive your product's success.

Homework: Create Your Market Analysis Report

Compiling Insights: Crafting a Market Analysis Report

Market Analysis Report Quiz

Effective presentations are not just about conveying information; they are about engaging your audience and making your message resonate. Understanding the principles of effective presentations is crucial for any aspiring entrepreneur or product manager.

1. **Know Your Audience:** Tailor your content to meet the interests and needs of your audience. Consider their background, expectations, and what they hope to gain from your presentation.

2. **Clear Structure:** A well-organized presentation typically follows a clear structure: Introduction, Body, and Conclusion. This helps your audience follow along and retain information.

3. **Visual Aids:** Use visuals such as slides, charts, and infographics to enhance understanding. Visuals should support your message, not overwhelm it.

Engaging your audience is key to a successful presentation. Here are some techniques to consider:

Ask open-ended questions to provoke thought and discussion.

Incorporate storytelling elements to make your data relatable.

Use humor appropriately to lighten the mood and create rapport.

Encourage interaction through polls or Q&A sessions.

Public speaking can be daunting, but practice and preparation can significantly improve your confidence.

✨ **Tip:** Practice in front of a mirror or record yourself to identify areas for improvement. Focus on your tone, pacing, and body language.

1. **Rehearse:** Practice your presentation multiple times. Familiarity with your content will reduce anxiety.

2. **Seek Feedback:** Present to friends or colleagues and ask for constructive criticism.

3. **Mind Your Body Language:** Non-verbal communication is as important as verbal. Maintain eye contact, use gestures, and avoid crossing your arms.

Hands-On Exercise: Create Your Presentation

Now it's time to apply what you've learned. Create a presentation based on your market research findings. Follow these steps:

Design engaging slides that include visuals and key data points.

Rehearse your delivery, focusing on clarity and engagement.

Gather feedback from peers before your final presentation.

Real-World Example: Successful Presentations

Consider the case of Airbnb's founders, who pitched their idea to investors using a compelling narrative and engaging visuals. They focused on the problem of expensive hotels and how their platform offered an innovative solution. This storytelling approach not only captivated their audience but also secured the funding they needed to launch.

"The best presentations are those that tell a story, not just present data." - Simon Sinek

1. **Overloading Slides:** Avoid cluttered slides filled with text. Keep them simple and focused.

2. **Reading from Slides:** Engage with your audience instead of reading directly from your slides.

3. **Ignoring Time Limits:** Practice to ensure your presentation fits within the allotted time.

Homework: Prepare Your Presentation

Presenting Findings: Engaging Your Audience

Engagement and Presentation Techniques Quiz

Dive into the essentials of market research, learning techniques to identify target audiences and understand market needs. This module emphasizes practical data-gathering methods to ground your product strategy in real-world insights.

Market Research Mastery

Conducting a SWOT analysis is a crucial step for any entrepreneur looking to understand their competitive landscape. It allows you to assess both your own position and that of your competitors, providing insights that can guide your strategic decisions.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Each of these components plays a vital role in helping you evaluate both your business and your competitors.

**Strengths:** Internal attributes that are beneficial to achieving your objectives.

**Weaknesses:** Internal factors that might hinder your ability to achieve your objectives.

**Opportunities:** External factors that the organization could exploit to its advantage.

**Threats:** External factors that could cause trouble for the business.

💡 **Tip:** Always consider both internal and external factors when conducting your analysis. This holistic view will provide a clearer picture of the competitive landscape.

Conducting a SWOT Analysis for Competitors

To conduct a SWOT analysis on your competitors, follow these steps:

Identify your key competitors in the market.

Research their strengths and weaknesses through various sources such as customer reviews, financial reports, and market analysis.

Analyze opportunities in the market that your competitors may be overlooking.

Identify potential threats to your business from these competitors.

Here's an example of how to conduct a SWOT analysis for a fictional competitor, "TechGadget Co.":

| SWOT Component | Details |
|----------------|---------|
| Strengths      | Strong brand recognition, innovative products, loyal customer base |
| Weaknesses     | High pricing, limited product range |
| Opportunities   | Growing demand for eco-friendly products, potential for international expansion |
| Threats        | Increasing competition, rapid technological changes |

While conducting a SWOT analysis, avoid these common pitfalls:

Focusing too much on internal factors while ignoring external threats.

Overestimating strengths without considering weaknesses.

Failing to update the analysis regularly as market conditions change.

⚠️ **Common Mistake:** Many entrepreneurs forget to validate their assumptions with actual data. Always back your analysis with research.

Hands-On Exercise: Conducting a SWOT Analysis

To reinforce your learning, conduct a SWOT analysis for a competitor in your market. Use the following template:

Identify a competitor and fill in the SWOT analysis template.

Discuss your findings with a peer to gain additional insights.

By mastering the SWOT analysis, you empower yourself to make informed strategic decisions that can significantly impact your product's success in the market.

SWOT Analysis: Unpacking Competitors

Unlock the secrets of effective competitive analysis. This module will guide you through evaluating competitors’ strengths and weaknesses, positioning, and strategies to identify market opportunities for your product.

Basic Business Concepts

Marketing Principles

Interest in Entrepreneurship

Market Research Techniques

Why This Matters:

Recommended Resource:

Competitive Analysis

Why This Matters:

Recommended Resource:

Pitching Techniques

Why This Matters:

Recommended Resource:

Preparation Tips

What to Expect

Words of Encouragement