Techniques beyond the basics, including layering and embedding, that enhance candle aesthetics and functionality.

Candles designed around a specific concept or occasion, such as weddings or holidays, appealing to targeted markets.

A method of pouring different colored wax layers to create depth and visual interest in candles.

Incorporating materials like flowers or herbs into the candle wax for aesthetic and aromatic effects.

The study of how colors interact and influence perceptions, crucial for designing appealing candles.

Creating a unique identity for your candle line, including name, logo, and packaging that resonates with customers.

Plans and tactics employed to promote and sell candles effectively to the target audience.

The process of gathering information about consumer preferences and trends to inform product development.

A strategic planning tool assessing Strengths, Weaknesses, Opportunities, and Threats related to a business.

An initial model of a candle used to test and refine design and techniques before final production.

The specific group of consumers most likely to purchase your themed candles, defined by demographics and preferences.

Evaluating other candle makers to identify strengths and weaknesses, informing your own strategies.

The process of introducing your themed candle line to the market, often accompanied by promotional events.

Creating visually appealing and functional packaging that protects the candle while enhancing its marketability.

A schedule outlining marketing content and promotional activities to maintain consistent engagement.

Assessing the success of marketing strategies through metrics and feedback to refine future efforts.

Tools for gathering feedback from potential buyers to understand their preferences and improve products.

Choosing appropriate wax, wicks, and additives that impact the performance and aesthetics of candles.

Fragrance components added to candles to enhance sensory experiences and appeal to consumers.

Different wicks designed for various wax types and candle sizes, influencing burn quality and performance.

Best practices for making and using candles safely to prevent accidents and ensure customer satisfaction.

Methods like polishing or adding embellishments that enhance the final appearance of candles.

Using platforms like Instagram and Facebook to promote your candle line and engage with potential customers.

Personal logs where students document their learning experiences and insights throughout the course.

A continuous process of receiving and applying feedback to improve candle designs and marketing strategies.