A formal document outlining a company's goals, strategies, and financial projections to attract investors.

An approach that integrates design thinking into business strategy to enhance product-market fit and innovation.

The process of assessing market conditions, including trends, competitors, and customer behavior, to inform business strategies.

Estimates of future financial outcomes based on historical data, market conditions, and business strategies.

A presentation designed to persuade potential investors to fund a business or project by highlighting its value proposition.

A strategic planning tool that evaluates a business's Strengths, Weaknesses, Opportunities, and Threats.

The process of tracking, analyzing, and optimizing the amount of cash coming in and out of a business.

A calculation to determine when a business will be able to cover its expenses and begin to make a profit.

A specific group of consumers at which a product or service is aimed.

The assessment of competitors to understand their strengths, weaknesses, and market positioning.

The degree to which a product satisfies strong market demand.

A presentation consisting of slides that outlines a business plan, typically used in investor meetings.

A problem-solving approach that prioritizes user needs and iterative testing in the design process.

A concise overview of a business plan that summarizes key points for quick understanding by stakeholders.

A plan that outlines how a business will reach its target market and achieve competitive advantage.

The process of creating a plan to allocate financial resources for various business activities.

A process where outputs of a system are circled back and used as inputs for future operations.

A method of repeating steps to refine and improve a product or strategy based on feedback.

A statement that explains how a product solves a problem or improves a situation for customers.

A plan for delivering goods or services to a new target market.

The process of creating a numerical representation of a business's financial performance.

A fictional character that represents a segment of the target market, used to guide product development.

The accepted norms and criteria that guide the quality and presentation of business documents.

The process of involving individuals or groups who have an interest in the business's success.

An in-depth analysis of a particular instance or example, used to illustrate broader principles.