Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder and Yves PigneurThis essential guide introduces innovative business modeling techniques, perfect for integrating strategic design into your plans.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric RiesRies offers a framework for developing products efficiently, aligning perfectly with strategic design principles for market success.
Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation
by Patrick Van Der Pijl, Justin Lokitz, and Lisa Kay SolomonThis book provides practical tools for integrating design thinking into business strategies, enhancing your planning process.
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy KawasakiKawasaki's insights on pitching and business planning are invaluable for crafting compelling investor presentations.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. MooreMoore's strategies for market entry are crucial for understanding competitive dynamics and consumer behavior.
Good to Great: Why Some Companies Make the Leap... and Others Don't
by Jim CollinsCollins explores what differentiates successful companies, providing insights that can enhance your strategic design.
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
by Clayton M. ChristensenChristensen's exploration of innovation challenges traditional business models, essential for modern strategic design.
The Business Model Navigator: Securing Your Company's Future by Design
by Oliver Gassmann, Karolin Frankenberger, and Michaela CsikThis book presents a systematic approach to business model innovation, aligning with strategic design principles.