The use of video content to promote products or services, enhance brand awareness, and engage audiences.

A plan that outlines how content will be created, published, and managed to achieve specific business goals.

The process of collecting and analyzing data about audience behavior to tailor marketing efforts.

The art of using narrative to convey a message, engage audiences, and create emotional connections.

Detailed analyses of specific instances of video marketing campaigns, showcasing successes and lessons learned.

Specific, Measurable, Achievable, Relevant, and Time-bound objectives that guide marketing efforts.

A specific group of consumers identified as the intended recipients of a marketing message.

A timeline that outlines the phases of video production, from pre-production to post-production.

Metrics used to evaluate the success of a marketing campaign against its objectives.

Platforms and methods used to deliver video content to the audience, such as social media or email.

The process of writing the dialogue and instructions for a video, crucial for effective storytelling.

Creating a visual representation of a video, outlining scenes and transitions to guide production.

Software used to collect and analyze data related to video performance and audience engagement.

A technique in storytelling that evokes emotions to connect with the audience and drive action.

A schedule that outlines when and where content will be published, ensuring timely delivery.

Assets created to support the marketing of video content, including graphics and copy.

The process of finding suitable locations for filming, considering aesthetics and logistical needs.

Methods and practices used during video shooting to ensure high-quality production.

The processes used to assemble and refine video footage, enhancing storytelling and visual appeal.

A document summarizing analytics findings and recommendations for future marketing efforts.

A comprehensive deliverable that integrates all aspects of a video marketing campaign.

Practice sessions where students present their strategies and receive feedback before final submission.

The practice of using data analytics to guide marketing strategies and tactics.

Data points that measure how audiences interact with video content, such as views and shares.

The extent to which consumers recognize or are familiar with a brand.

Metrics that track how well a video performs across various platforms, including views and retention rates.