A coordinated series of video content pieces aimed at achieving specific goals, particularly in nonprofit contexts.

An entity that operates for a charitable purpose, reinvesting surplus revenue into its mission rather than distributing profits.

A plan that outlines how content will be created, published, and managed to achieve specific objectives.

The ability to guide and motivate a diverse group of individuals towards common goals, especially in production settings.

The platforms and methods used to share video content with the target audience, such as social media or email.

The process of defining an organization's direction and making decisions on allocating resources to pursue that direction.

Quantifiable metrics used to evaluate the success of a campaign against its objectives.

The art and technique of capturing visual images on film or digital media, crucial for storytelling.

The process of creating a detailed script that outlines dialogue, actions, and visual elements for a video.

A visual representation of a video’s scenes, helping to plan and organize the narrative flow.

The process of understanding the characteristics, needs, and preferences of the target audience.

A comprehensive strategy that outlines how to promote the video content to reach the intended audience.

Tools and processes for gathering viewer responses to improve future video content.

The evaluation of the effectiveness and reach of a video campaign, often using metrics and feedback.

Partnerships formed between organizations to enhance the effectiveness of campaigns through shared resources.

Techniques used to address and resolve disputes within a production team, ensuring smooth collaboration.

A continuous process of refining content based on feedback and performance metrics.

Utilizing social media platforms to distribute video content and engage with audiences.

Specific responsibilities assigned to team members involved in the video production process.

Assessing non-numerical data, like viewer feedback, to gain insights into a campaign's effectiveness.

Video material designed to inform or educate viewers, often aligned with nonprofit missions.

Data points that measure how audiences interact with video content, including views and shares.

A document outlining potential collaboration opportunities between organizations to achieve mutual goals.

A schedule that outlines key milestones and deadlines for the production and distribution of video content.

Sharing video content across multiple platforms to maximize reach and engagement.