The process of creating a unique identity for a product or company, encompassing values, visuals, and messaging.

The art of writing persuasive text aimed at marketing or advertising a product or service.

A writing style designed to convince the reader to take a specific action or adopt a particular viewpoint.

The process of researching and understanding the target audience's preferences, behaviors, and needs.

An advertising strategy that utilizes various media channels to deliver a cohesive message.

A memorable phrase that encapsulates the essence of a brand or campaign, aimed at leaving a lasting impression.

A strategic planning tool that evaluates strengths, weaknesses, opportunities, and threats related to a brand or campaign.

Detailed profiles representing segments of a target audience, used to tailor marketing strategies.

A statement that highlights the unique benefits and features of a product, differentiating it from competitors.

Metrics used to evaluate the success of a campaign in achieving its objectives.

A schedule that outlines when and where content will be published across various platforms.

The process of modifying content to suit different media formats while maintaining brand consistency.

The use of graphics and design elements to enhance the clarity and impact of a presentation.

Methods used to create a narrative that engages the audience emotionally and intellectually.

The process of gathering responses from the audience to improve messaging and campaign effectiveness.

Moments in the learning process where students assess their understanding and progress.

The analysis of competitors’ strategies and performances to identify market positioning and opportunities.

Marketing efforts that integrate multiple channels to reinforce a campaign message.

The comprehensive compilation of all campaign elements submitted for assessment at the end of the course.

The ability to effectively communicate ideas and engage an audience during a presentation.

The ongoing process of reviewing and improving campaign elements based on feedback and analysis.

A document outlining the tone, style, and personality of a brand's communication.

Persuasive copy specifically crafted for email campaigns aimed at engaging and converting recipients.

Text written for a specific webpage designed to drive conversions and capture leads.

Concise and engaging text created for advertisements on social media platforms.