The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric RiesA groundbreaking approach to building startups that emphasizes rapid prototyping and validated learning, crucial for travel tech innovation.
Don't Make Me Think: A Common Sense Approach to Web Usability
by Steve KrugAn essential guide on user experience design, focusing on intuitive usability—vital for creating traveler-centric applications.
Hooked: How to Build Habit-Forming Products
by Nir EyalExplores the psychology behind user engagement, providing insights to design apps that resonate with travelers' needs.
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
by Clayton M. ChristensenThis classic examines how disruptive technologies can reshape industries, offering lessons for aspiring travel tech entrepreneurs.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. MooreA vital read for understanding market dynamics, helping you position your travel app effectively in a competitive landscape.
Lean UX: Applying Lean Principles to Improve User Experience
by Jeff GothelfCombines Lean Startup principles with UX design, guiding you to create user-focused travel applications through collaboration.
The Art of Prototyping: A Guide to Creating Innovative Products and Experiences
by Katherine McIntyreFocuses on prototyping techniques and processes, essential for developing and refining your travel app concept.
The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
by Rob FitzpatrickTeaches effective customer interviewing techniques to uncover genuine traveler pain points, enhancing your app's relevance.