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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries

A groundbreaking approach to building startups that emphasizes rapid prototyping and validated learning, crucial for travel tech innovation.

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Don't Make Me Think: A Common Sense Approach to Web Usability

by Steve Krug

An essential guide on user experience design, focusing on intuitive usability—vital for creating traveler-centric applications.

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Hooked: How to Build Habit-Forming Products

by Nir Eyal

Explores the psychology behind user engagement, providing insights to design apps that resonate with travelers' needs.

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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

by Clayton M. Christensen

This classic examines how disruptive technologies can reshape industries, offering lessons for aspiring travel tech entrepreneurs.

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

A vital read for understanding market dynamics, helping you position your travel app effectively in a competitive landscape.

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Lean UX: Applying Lean Principles to Improve User Experience

by Jeff Gothelf

Combines Lean Startup principles with UX design, guiding you to create user-focused travel applications through collaboration.

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The Art of Prototyping: A Guide to Creating Innovative Products and Experiences

by Katherine McIntyre

Focuses on prototyping techniques and processes, essential for developing and refining your travel app concept.

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The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

by Rob Fitzpatrick

Teaches effective customer interviewing techniques to uncover genuine traveler pain points, enhancing your app's relevance.

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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

by Jake Knapp

A practical guide to rapid prototyping and testing ideas, perfect for iterating your travel app concept swiftly.

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Designing for Interaction: Creating Smart Applications and Clever Devices

by Dan Saffer

Explores interaction design principles, providing insights that will enhance the usability of your travel app.

Dive into these transformative reads and integrate their insights into your journey as a travel tech innovator. Your next breakthrough awaits!