The process of assessing market conditions to understand trends, competition, and consumer behavior essential for strategic planning.

A specific group of consumers identified as the intended recipients of a product or service, crucial for effective marketing.

The range of services provided by a consultancy, tailored to meet the needs of the target audience.

A comprehensive plan formulated to promote and sell services, focusing on target audience engagement and brand visibility.

A strategic management tool that visualizes key components of a business model, including value propositions and revenue streams.

A framework for identifying strengths, weaknesses, opportunities, and threats related to a business or project.

The various sources from which a business earns money, crucial for financial planning and sustainability.

The assessment of competitors to understand their strengths and weaknesses, informing strategic positioning.

A statement that outlines the unique benefits and value a service offers to its customers.

Approaches to setting prices for services, balancing competitiveness and profitability.

Regulatory requirements and legal aspects involved in starting and operating a business.

Forecasts of future revenues and expenses, essential for budgeting and funding strategies.

A calculation to determine when a business will become profitable, based on fixed and variable costs.

A marketing approach focused on creating and distributing valuable content to attract and retain a target audience.

Guidelines for effectively using social media platforms to engage with clients and promote services.

A concise overview of a business plan, summarizing key points for stakeholders.

The process of dividing a target audience into smaller groups based on shared characteristics for tailored marketing.

The process of outlining how a business will operate on a day-to-day basis to achieve its goals.

Approaches to securing financial resources needed to start and grow a business.

The interaction and relationship-building with clients to foster loyalty and satisfaction.

Patterns and shifts in consumer preferences and behaviors that impact the travel industry.

A formal document outlining a business's goals, strategies, and financial forecasts.

A collection of service offerings presented to clients, showcasing the consultancy's capabilities.

Specific, quantifiable targets set to gauge the effectiveness of marketing strategies.

Methods used to effectively communicate business plans and strategies to stakeholders.

A self-assessment method where participants document their learning and insights throughout the course.