A marketing technique that segments customers based on Recency, Frequency, and Monetary value to optimize targeting.

A prediction of the total revenue a business can expect from a customer throughout their relationship.

The process of dividing a market into distinct groups of buyers with different needs or behaviors.

Tailoring marketing messages and offers to individual customer preferences to enhance engagement.

Marketing strategies focused on specific customer segments to increase relevance and effectiveness.

Metrics used to evaluate the success of a marketing campaign against its objectives.

A method of comparing two versions of a marketing asset to determine which performs better.

The process of inspecting and interpreting data to extract meaningful insights for decision-making.

The strategic planning of marketing activities to achieve specific goals and engage target segments.

The emotional connection between a customer and a brand, influencing loyalty and purchasing behavior.

A measure of the profitability of a marketing campaign, calculated as revenue generated relative to costs.

Creating detailed profiles of target customers based on demographics, behaviors, and preferences.

Choosing the appropriate communication channels to reach target segments effectively.

Allocating financial resources to various components of a marketing campaign for optimal impact.

Creating a schedule for campaign activities to ensure timely execution and coordination.

Techniques used to gather data from customers for analysis, such as surveys and interviews.

Presenting analyzed data in a structured format to convey insights and recommendations.

An ongoing effort to enhance products, services, or processes based on data insights.

An in-depth analysis of a particular marketing campaign to extract lessons and best practices.

Current patterns and changes in consumer behavior and technology that impact marketing strategies.

Data points that measure how effectively a campaign interacts with its audience.

The process of defining an organization's direction and making decisions on allocating resources.

The use of software to automate repetitive marketing tasks, improving efficiency and targeting.

Using data analysis to guide marketing strategies and campaign design.

Evaluating competitors to identify strengths, weaknesses, and opportunities in the market.

The specific group of consumers at which a marketing campaign is aimed.