A marketing strategy focused on delivering ads to specific audiences based on demographics, interests, and behaviors.

The process of dividing a broader audience into smaller, distinct groups to tailor marketing efforts effectively.

The creative process of developing advertisements that capture attention and communicate a message clearly.

The evaluation of advertising campaign results using metrics to assess effectiveness and inform future strategies.

Quantifiable metrics used to measure the success of advertising campaigns against defined objectives.

The textual content of an advertisement designed to persuade the target audience to take action.

Guidelines that govern the aesthetics of an advertisement, including layout, color, and typography.

A method of comparing two versions of an ad to determine which one performs better.

Fictional representations of target audience segments, created based on research and data.

Online services and tools used to create, manage, and analyze digital advertising campaigns.

A metric that measures the level of interaction (likes, shares, comments) an ad receives from its audience.

Specific goals set for an advertising campaign, such as increasing brand awareness or driving conversions.

Guidelines that ensure advertising practices are fair, truthful, and respect consumer rights.

The specific group of consumers a marketing campaign aims to reach and influence.

A comprehensive plan outlining how a business will reach its target audience and achieve its marketing goals.

Making marketing choices based on data analysis and insights rather than intuition.

Using social media platforms to promote products or services through paid ads.

The percentage of users who take a desired action after interacting with an ad.

The extent to which consumers recognize or are familiar with a brand.

Insights and opinions provided by customers regarding their experiences with a product or service.

A coordinated series of activities and communications designed to promote a product or service.

Methods used to connect with potential customers and promote a brand or service.

Frameworks that outline how advertising efforts are structured and executed.

The practice of responding to current events or trends in a timely manner to engage audiences.