The practice of meeting current needs without compromising future generations' ability to meet theirs, crucial for marketing strategies.

Innovative tools and platforms that enhance marketing efforts, such as AI, big data, and blockchain, fostering sustainability.

The process of involving all parties affected by marketing strategies, ensuring their interests and concerns are addressed.

Creative approaches to marketing that leverage new ideas and technologies to capture consumer attention and drive engagement.

A list of the 500 largest U.S. companies, often used as benchmarks for corporate sustainability and marketing strategies.

A coordinated series of activities aimed at promoting a product or service, emphasizing sustainability in this course.

The act of presenting marketing ideas to stakeholders, requiring clarity and persuasive communication.

Marketing efforts focused on promoting products and services while considering environmental and social impacts.

The beliefs and assumptions consumers have regarding the sustainability practices of brands and products.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats related to sustainability initiatives.

The process of incorporating new technologies into marketing strategies to enhance effectiveness and sustainability.

Planned methods of conveying messages to stakeholders, tailored to their specific needs and interests.

Core messages that convey the value and purpose of a marketing campaign, especially regarding sustainability.

Various mediums (like social media, email, etc.) used to distribute marketing messages and engage consumers.

The process of gathering and analyzing data about consumers and competitors to inform marketing strategies.

Real-world examples used to illustrate successful sustainable marketing practices and their outcomes.

An assessment of the practicality of a proposed marketing campaign, ensuring it aligns with sustainability goals.

The science of analyzing raw data to make informed marketing decisions, especially in measuring sustainability impact.

Techniques used by participants to evaluate their learning and application of concepts throughout the course.

The culmination of the course, where participants showcase their sustainable marketing campaigns to industry experts.

A tangible outcome of the course that participants can present to demonstrate their skills and knowledge.

A comprehensive plan formulated to achieve specific marketing objectives, integrating sustainability and innovation.

Creative methods to engage consumers and promote sustainability, setting the course apart from traditional marketing.

Current movements and changes in consumer behavior and corporate practices that influence sustainable marketing.

Professionals with extensive knowledge and experience in marketing and sustainability, providing guidance and feedback.