The process of creating a survey to collect data, focusing on clarity, relevance, and structure.

The systematic gathering of information for analysis, often using surveys or questionnaires.

A set of questions designed to gather information from respondents in a structured format.

Software platforms, like Google Forms or SurveyMonkey, used to create and distribute surveys.

Questions that allow respondents to answer in their own words, providing qualitative data.

Questions with predefined answer options, making data analysis easier and more straightforward.

A rating scale used to measure attitudes or opinions, typically ranging from 'strongly disagree' to 'strongly agree'.

Techniques for selecting a subset of individuals from a population for survey participation.

Specific groups of people identified as the audience for the survey, based on characteristics like age or gender.

The process of interpreting collected data to extract meaningful insights and conclusions.

A trial run of the survey with a small group to identify issues before full deployment.

The technique of crafting questions that effectively gather the desired information.

A survey where respondents' identities are not revealed, encouraging honest feedback.

The percentage of participants who complete the survey compared to those invited.

The extent to which a survey accurately measures what it intends to measure.

The consistency of survey results over repeated trials or different populations.

Non-numerical information gathered from open-ended questions, providing insights into opinions.

Numerical information collected from closed-ended questions, suitable for statistical analysis.

The methods used to share the survey with respondents, such as email or social media.

The graphical representation of data, making it easier to understand and interpret.

The process of making sense of collected data, identifying trends and insights.

The process of using survey results to improve future surveys or products.

Characteristics of the population, such as age and income, that influence survey design.

The principles guiding the ethical conduct of survey research, including informed consent.

Software or methods used to analyze survey data and generate reports.