A comprehensive plan that outlines how a brand will use social media to achieve its marketing goals.

The process of creating meaningful interactions with a brand's audience to build loyalty and trust.

The act of discovering, gathering, and sharing relevant content to engage and inform an audience.

A strategy that involves partnering with influential individuals to promote a brand's products or services.

The systematic analysis of data collected from social media activities to measure performance and inform strategy.

Metrics used to evaluate the success of social media strategies against defined objectives.

The specific group of people a brand aims to reach with its social media content and campaigns.

A schedule that outlines what content will be published on social media and when.

A document that outlines a brand's intent to collaborate with an influencer, detailing expectations and benefits.

Data points that measure how users interact with social media content, such as likes, shares, and comments.

A strategic planning tool that identifies a brand's strengths, weaknesses, opportunities, and threats.

The process of assessing competitors' social media strategies to identify strengths and weaknesses.

The process of creating initial versions of social media content, strategies, or proposals.

Social media content designed to encourage audience participation and engagement.

The agreed-upon terms regarding the roles and responsibilities of each party in an influencer partnership.

The assessment of potential challenges or downsides associated with influencer marketing campaigns.

Making strategic choices based on the analysis of collected data rather than intuition.

A schedule that outlines the steps and deadlines for executing a social media strategy.

A personal writing practice used to reflect on learning experiences and insights gained throughout the course.

Constructive criticism and insights provided by fellow students on assignments and projects.

Imaginary data used for practice in analyzing social media performance and making recommendations.

Input and evaluations from individuals or groups invested in the outcomes of the social media strategy.

A well-organized and comprehensive presentation of all elements of a social media strategy.

The specific goals a brand aims to achieve through its social media efforts.

The approach taken to develop unique and engaging content that resonates with the target audience.