A strategic plan that outlines the vision, direction, and progress of a product over time, aligning with business goals.

Patterns and shifts in consumer behavior and preferences that impact product strategy and development.

A systematic process of envisioning a desired future and translating that vision into defined goals and actionable steps.

The process of exchanging information and engaging with individuals or groups affected by a product's development.

An iterative approach to product development that emphasizes flexibility, collaboration, and customer feedback.

The process of determining the order in which product features should be developed based on value and impact.

Evaluating competitors to understand their strengths, weaknesses, and market positioning to identify opportunities.

Semi-fictional characters representing target users, based on market research and real data.

A clear declaration of a product's purpose and direction, guiding its development and strategy.

The forces that influence the behavior of consumers and the competitive landscape within a market.

Structured approaches that guide the development of strategic plans, ensuring thorough analysis and execution.

A flexible product roadmap that incorporates iterative development cycles and allows for adjustments based on feedback.

Key points in a project timeline that indicate significant progress or achievements in product development.

Short, time-boxed periods during which specific work is completed and made ready for review in Agile methodologies.

Processes that allow for continuous input and improvement based on stakeholder and user feedback.

Visual aids and documents used to communicate product plans and progress to stakeholders effectively.

A strategic outline detailing how information will be shared with stakeholders throughout the product development process.

The process of collecting and interpreting data related to market conditions to inform product strategy.

Practical conclusions drawn from data analysis that can be directly applied to improve product strategies.

The stages a product goes through from conception to decline, influencing marketing and development strategies.

Strategies and practices aimed at involving stakeholders in the product development process to ensure alignment.

Similar offerings from other companies that compete for the same market segment or consumer base.

The process of combining various insights and plans into a cohesive product roadmap.

The practical use of course concepts in actual product management scenarios and challenges.

Activities designed to encourage self-assessment and critical thinking about one's learning and progress.

Guidelines used to evaluate the quality and effectiveness of students' work in a consistent manner.