A systematic evaluation of competitors to identify strengths, weaknesses, opportunities, and threats in the market.

A comprehensive plan outlining how a product will achieve its goals, including market positioning and user engagement.

A detailed strategy for promoting a product, including target audience, messaging, and channels for user acquisition.

The process of gaining new users or customers through various marketing strategies and channels.

The identification, assessment, and prioritization of risks, followed by strategies to minimize their impact.

A framework for analyzing a product's Strengths, Weaknesses, Opportunities, and Threats.

A statement that explains how a product solves customers' problems or improves their situation.

The process of dividing a target market into smaller, distinct groups based on shared characteristics.

A visual representation of a product's development timeline, outlining key milestones and deliverables.

A concise description of a product's unique value and how it differs from competitors.

A framework that includes Product, Price, Place, and Promotion strategies for effective marketing.

Promoting products or services using digital channels to reach consumers effectively.

A strategic approach focused on creating valuable content to attract and engage a target audience.

Quantifiable metrics used to evaluate the success of a product or marketing strategy.

Predefined strategies to address potential risks or unforeseen events during product launch.

Fictional characters representing target users, created to guide product design and marketing strategies.

Schedules that outline the sequence of activities and deadlines for a product launch.

An unmet need or demand in the market that presents an opportunity for new products.

Quantitative measures used to assess the effectiveness of marketing efforts and product performance.

A tool used to evaluate and prioritize risks based on their likelihood and potential impact.

An evaluation conducted after a product launch to analyze performance and gather user feedback.

The process of ensuring all relevant parties are in agreement on product strategy and objectives.

A plan for how a product will enter a new market, including tactics for overcoming barriers.

Systems implemented to collect and analyze feedback from users post-launch.

A visual representation of competitors' strategies to identify opportunities and threats.

A coordinated series of activities aimed at promoting a product or service.