A comprehensive plan that outlines how a product will meet market needs and achieve business goals.

The process of gathering, analyzing, and interpreting information about a market, including competitors and consumer preferences.

Fictional representations of target users, based on research, used to guide design decisions.

An early model of a product used to test concepts and gather user feedback before final production.

A strategic planning tool that identifies strengths, weaknesses, opportunities, and threats related to a product.

Measurable values that demonstrate how effectively a company is achieving its business objectives.

A method to evaluate a product by testing it with real users to observe how they interact with it.

The assessment of competitors to understand their strengths, weaknesses, and strategies in the market.

Narratives that describe how users will interact with a product in specific contexts.

Software or platforms used to create prototypes, such as Figma or Adobe XD.

Research methods that collect non-numerical data to understand user experiences and motivations.

Research methods that collect numerical data to identify patterns and measure user behavior.

A problem-solving approach that prioritizes user needs and iterative design.

The process of dividing a broad market into smaller, defined groups of consumers.

Specific objectives that a business aims to achieve, guiding strategic decisions.

The process of refining and improving a design based on feedback and testing.

The overall experience a user has when interacting with a product, focusing on usability and satisfaction.

A project management approach that emphasizes flexibility and iterative progress through small, incremental changes.

Any individual or group with an interest in the outcome of a project, including users, investors, and team members.

The graphical representation of data or concepts to enhance understanding.

A strategic plan that outlines the vision, direction, and progress of a product over time.

Specific goals that a design project aims to achieve, guiding the design process.

The process of using user feedback to make continuous improvements to a product.

A statement that explains how a product solves a problem or improves a situation for users.

A strategic management tool that provides a visual framework for developing new business models.

A group of individuals from different departments working together towards a common goal.