The process of examining datasets to draw conclusions and inform business decisions, crucial for strategic planning.

A systematic process of envisioning a desired future and translating that vision into actionable goals and strategies.

The assessment of market conditions to identify opportunities, threats, and trends relevant to business strategies.

The study of how individuals make decisions to spend their resources on consumption-related items.

A framework for identifying strengths, weaknesses, opportunities, and threats related to a business or project.

Quantifiable measures used to evaluate the success of an organization in achieving its strategic objectives.

The graphical representation of information and data, making complex data more accessible and understandable.

Patterns and tendencies in consumer behavior and market conditions that can impact business strategies.

The assessment of competitors to understand their strengths and weaknesses, informing strategic decisions.

The process of predicting future trends based on historical data and analysis.

The practice of dividing a target market into smaller, more defined categories to tailor marketing strategies.

Semi-fictional characters based on market research that represent different user types within a targeted demographic.

A strategic plan that outlines the steps, resources, and timelines needed to achieve specific objectives.

The identification, assessment, and prioritization of risks, followed by coordinated efforts to minimize their impact.

Methods used to gather information for analysis, including surveys, interviews, and observational studies.

Data findings that provide clear, practical recommendations for decision-making.

A concise overview of a larger report or proposal, summarizing key points and findings for stakeholders.

An evaluation process where colleagues assess each other's work to ensure quality and accuracy.

A reflective process where individuals evaluate their own performance and understanding of course materials.

Decisions that are guided and informed by data analysis rather than intuition or personal experience.

Specific, measurable goals that a company aims to achieve within a certain timeframe.

Concrete steps and measures designed to put a strategic plan into action effectively.

In-depth analyses of specific instances or examples to illustrate concepts and strategies in practice.

Software and platforms used to collect, analyze, and visualize data for strategic decision-making.

Systematic approaches to gathering information about target markets and consumers.

The process of ensuring that business objectives are in sync with data insights and market realities.