The specific group of potential customers a marketing strategy aims to reach, based on demographics and preferences.

A comprehensive plan that outlines how to promote and sell a product or service effectively.

The use of online platforms and tools to promote products and engage with customers.

Quantifiable measures used to assess the effectiveness of marketing strategies and campaigns.

A semi-fictional representation of an ideal customer based on market research and data.

A model that outlines the stages a customer goes through from awareness to purchase.

Innovative marketing efforts designed to capture attention and engage the target audience.

The process of researching and evaluating market conditions to inform marketing strategies.

Evaluating competitors to understand their strengths, weaknesses, and market positioning.

Strategies aimed at developing relationships with potential customers at every stage of the sales funnel.

Specific metrics used to measure the success of marketing efforts against objectives.

A schedule that outlines what content will be published and when, to streamline marketing efforts.

A strategic document that outlines digital marketing goals, strategies, and tactics.

Preliminary designs or representations of marketing materials to visualize concepts.

Techniques used to interact with customers and encourage their participation.

Research methods used to gather insights directly from potential customers.

A schedule detailing the phases and deadlines for executing a marketing campaign.

The core message communicated to the target audience through marketing efforts.

The process of reviewing performance data to assess the success of marketing campaigns.

The practice of refining marketing strategies based on performance data to improve results.

The act of effectively communicating a marketing strategy to an audience.

A formal document that outlines the components of a marketing strategy.

Current patterns and changes in the real estate market that influence marketing strategies.

Online platforms (e.g., social media, websites) used for marketing and engaging customers.

Coordinated series of activities aimed at promoting a product or service.