A plan outlining how a company will enter a new market, including objectives, target audience, and tactics.

The process of gathering, analyzing, and interpreting information about a market, including customer needs and preferences.

An assessment of competitors to understand their strengths, weaknesses, and market positioning.

A strategic planning tool that evaluates strengths, weaknesses, opportunities, and threats related to a business or project.

The process of involving individuals or groups that have an interest in a project or strategy, ensuring their perspectives are considered.

The identification and evaluation of potential risks that could impact a project or strategy.

A systematic process for envisioning a desired future and translating this vision into actionable goals.

A framework for analyzing the competitive forces within an industry to determine its attractiveness and profitability.

A flexible approach to planning that allows for rapid adjustments based on changing market conditions.

A strategic management tool that provides a framework for translating an organization's strategic objectives into a set of performance measures.

The process of predicting future market trends based on historical data and analysis.

A tool used to compare competitors based on various criteria, helping to identify strategic positioning opportunities.

Systems or processes that allow stakeholders to provide input and feedback on strategies or projects.

Plans developed to effectively convey information to stakeholders, ensuring clarity and engagement.

The process of combining various elements of research and analysis into a cohesive strategy.

Innovative technologies that are currently developing or will be developed in the near future, impacting market dynamics.

The process by which businesses develop international influence or operate on an international scale, affecting local markets.

The practice of meeting current needs without compromising the ability of future generations to meet theirs, increasingly relevant in real estate.

A significant change in an industry caused by innovative products or services that displace established market leaders.

The process of establishing a brand or product in a specific market segment to gain competitive advantage.

The specific social, economic, and cultural factors that influence market dynamics in a particular geographic area.

Practical recommendations derived from data analysis that can be implemented to improve decision-making.

A comprehensive document that outlines the strategic plan, objectives, and actions for market entry.

A continuous process of receiving and integrating feedback to refine strategies or plans.

Methods and skills used to effectively communicate ideas and strategies to stakeholders.