A plan to increase a company's market share, revenue, or profitability through various means such as market expansion or product innovation.

The strategy used by a company to begin selling its products or services in a new market, involving various approaches like joint ventures or franchising.

The process of identifying and evaluating competitors to understand their strengths, weaknesses, and market positioning.

The systematic approach to identifying, assessing, and mitigating risks that could hinder an organization's growth or market entry.

Forecasts of future financial performance, including revenue, expenses, and profitability, essential for planning and decision-making.

A strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

A framework for analyzing the competitive forces within an industry: rivalry, threat of new entrants, bargaining power of suppliers, bargaining power of buyers, and threat of substitutes.

The process of determining the costs associated with a business operation to inform pricing and budgeting decisions.

Estimating future sales based on historical data, market trends, and economic conditions to guide financial planning.

A performance measure used to evaluate the efficiency or profitability of an investment relative to its cost.

A schedule outlining the steps and milestones necessary for executing a strategic plan, ensuring accountability and clarity.

The process of establishing a brand or product in a specific place in the minds of consumers relative to competitors.

Factors related to the beliefs, values, and behaviors of a target market that can impact market entry strategies.

Trends and changes in developing markets that can influence strategic decisions, including economic growth and consumer behavior.

The process of involving individuals or groups who have an interest in a company's activities to ensure their needs and concerns are addressed.

A visual project management tool that outlines tasks, timelines, and dependencies to facilitate effective planning and execution.

Strategies and processes used to prepare for, respond to, and recover from unexpected adverse events that could impact a business.

A method of evaluating risks using numerical data and statistical techniques to predict potential outcomes.

An approach to identifying risks based on subjective judgment and experience rather than numerical analysis.

Creative strategies for entering new markets, such as digital platforms or partnerships, that differ from traditional methods.

Systems for gathering input from stakeholders to improve processes, products, and strategies continuously.

Basic principles and practices for planning, executing, and overseeing projects to achieve specific goals.

Key elements of a strategic plan, including objectives, resources, and timelines, that work together to achieve growth.

The process of evaluating and choosing target markets based on various criteria, including potential profitability and strategic fit.

The practice of comparing business processes and performance metrics to industry bests or competitors to identify areas for improvement.

A comprehensive document that outlines a company's approach to achieving growth through market entry, competitive analysis, and risk management.