Structured approaches to create compelling narratives, such as The Hero's Journey or Three-Act Structure.

The process of understanding target demographics to tailor narratives that resonate with them.

Incorporating visual elements into narratives to enhance engagement and retention in marketing.

The unique attributes and values that define a brand and distinguish it from competitors.

A structured story that conveys a message or theme, crucial for effective marketing.

Metrics used to evaluate the success of a marketing campaign against its objectives.

The progression of emotional engagement in a story, influencing audience connection.

An in-depth analysis of a particular instance or example, used to illustrate concepts.

The specific group of consumers a marketing campaign aims to reach and engage.

A visual representation of a narrative, outlining scenes and elements in a sequential format.

The overarching story that communicates a brand's mission, values, and personality.

The study of how individuals make decisions to spend their resources on consumption.

A coordinated series of activities aimed at promoting a product or service to a target audience.

The measure of how well a marketing campaign achieves its intended goals.

A strategy that combines various marketing channels to create a cohesive message.

The tendency of consumers to continue buying the same brand over time.

Purposeful communication designed to achieve specific outcomes in marketing.

A professional who produces content, such as articles, videos, or graphics, for marketing purposes.

The connection that consumers feel towards a brand or narrative, affecting their loyalty.

A detailed outline of how success metrics will be tracked and evaluated in a campaign.

A document that outlines the visual and messaging standards for a brand.

A process where the outcomes of a campaign inform future strategies and improvements.

A long-term plan to achieve specific marketing objectives through targeted actions.

A marketing campaign centered around a compelling story to engage the audience.

Interactions between brands and consumers on social media platforms, crucial for building relationships.