A plan outlining how to use social media to achieve specific educational goals and engage audiences effectively.

The interaction between an educational institution and its audience, measured through likes, shares, comments, and other forms of participation.

A schedule that outlines what content will be posted on social media and when, helping to maintain consistency and relevance.

Detailed profiles representing segments of the target audience, used to tailor content and engagement strategies.

The process of collecting and analyzing data from social media to measure performance and inform strategy adjustments.

The process of generating relevant and engaging material for social media, including text, images, and videos.

The act of selecting and sharing relevant content from other sources to provide value to the audience.

Metrics used to evaluate the success of social media strategies, such as engagement rates and follower growth.

The process of designing specific initiatives aimed at achieving engagement goals through social media.

Individuals or groups affected by or interested in the educational institution, such as students, parents, and community members.

Choosing the appropriate social media platforms based on target audience and content type for effective engagement.

Evaluating the effectiveness of social media efforts through analytics and feedback to refine strategies.

The specific group of individuals an educational institution aims to reach and engage through social media.

Online tools and applications like Facebook, Twitter, and Instagram used to share content and engage audiences.

The two-way communication between an institution and its audience, fostering a sense of community.

Current patterns and movements in social media usage that can inform strategy and content creation.

Methods used to effectively communicate information visually, enhancing understanding and engagement.

The process of self-assessing one’s work and learning experiences to identify strengths and areas for improvement.

A collection of work samples that showcases a learner’s skills and understanding of social media strategies.

Creating a sense of belonging and connection among audience members through social media interactions.

Using input from peers and stakeholders to improve social media strategies and content.

Material specifically designed to inform, educate, and engage the audience in a learning context.

The ongoing process of adjusting social media strategies based on performance data and audience feedback.

The practice of overseeing and executing social media strategies to engage audiences and achieve goals.