The process of gathering data about your target audience's preferences, needs, and behaviors to tailor content effectively.

A schedule outlining what content will be posted on social media platforms over a specific period, ensuring consistency and planning.

A prompt encouraging the audience to take a specific action, such as donating or sharing content, crucial for fundraising campaigns.

Data points measuring audience interaction with content, including likes, shares, comments, and click-through rates.

A strategic initiative aimed at raising money for a nonprofit through various social media tactics and outreach efforts.

Specific metrics used to evaluate the success of social media strategies against defined goals.

A formal summary of the aims and values of a nonprofit, guiding its strategic direction and communication.

The approach to storytelling that communicates a nonprofit's mission and engages the audience emotionally.

Platforms and applications used for managing, analyzing, and creating social media content, such as Hootsuite or Canva.

Content created by supporters or community members that can be shared to enhance engagement and authenticity.

Tactics designed to foster interaction and connection with the community, enhancing loyalty and support.

The specific group of people a nonprofit aims to reach and engage with its messaging and campaigns.

The process of reviewing data collected from social media to assess the effectiveness of strategies and campaigns.

Efforts made to involve community members in the nonprofit's mission, fostering relationships and support.

A comprehensive plan outlining how a nonprofit will use social media to achieve its goals and engage with its audience.

Maintaining uniformity in messaging, visuals, and tone across all platforms to strengthen a nonprofit's identity.

Methods used to craft compelling narratives that resonate with audiences and convey a nonprofit's mission.

The practice of examining interaction metrics to understand audience behavior and improve future content.

A memorable phrase that encapsulates the essence of a nonprofit's mission, used in marketing and outreach.

Tactics employed to increase awareness and support for fundraising campaigns through various channels.

Documents summarizing the outcomes of social media efforts, highlighting successes and areas for improvement.

The process of developing engaging and relevant material tailored to the nonprofit's mission and audience.

The extent to which community members recognize and understand a nonprofit's mission and initiatives.

The practice of overseeing a nonprofit's online presence, including content creation, engagement, and analytics.

Evaluating the effectiveness of social media strategies in achieving desired outcomes, such as increased donations.