Digital platforms for sharing content and engaging with audiences, like Facebook, Instagram, and Twitter.

A plan to build and manage a brand's identity and presence in the market.

A schedule outlining when and where content will be posted across social media platforms.

Interactions between brands and their audiences, aimed at fostering relationships and loyalty.

Basic principles of marketing, including target audience identification and value proposition.

The process of generating ideas and producing material for social media platforms.

Choosing the most suitable social media platforms based on target audience and brand goals.

Assessing audience demographics, preferences, and behaviors to tailor marketing strategies.

Methods used to encourage interaction and communication with the audience.

The visual and emotional representation of a brand, including logos, colors, and messaging.

Online tools that enable users to create, share, and interact with content.

Statistical data relating to the population and particular groups within it, such as age and gender.

Specific group of consumers identified as the intended recipients of a marketing message.

Images, videos, and graphics used to communicate messages on social media.

Writing engaging text that accompanies social media posts, enhancing their impact.

Creating a sense of belonging among followers through meaningful interactions.

A comprehensive plan detailing how a brand will use social media to achieve its goals.

A process where audience responses inform and improve future content and strategies.

Metrics used to evaluate the success of social media efforts, like engagement rates.

A collage of images and designs representing the brand's visual identity and style.

A document outlining the brand's visual and messaging standards for consistency.

Content specifically designed to provoke interaction, such as questions or polls.

Tools and techniques for measuring and analyzing social media performance.

Different types of content, such as text, images, videos, or stories, used on social media.

Collaborating with influential individuals to promote a brand or product.

A prompt encouraging users to take a specific action, such as liking or sharing.