A plan that outlines how a business will use social media to achieve its marketing goals, including content and engagement tactics.

The systematic analysis of data collected from social media platforms to measure performance and optimize strategies.

The process of creating a unique identity for a product or business, including visual elements like logos and color schemes.

The interaction between users and content on social media, reflecting how well content resonates with the audience.

The art of visual communication, combining images, text, and ideas to convey messages effectively.

The arrangement of design elements to show importance, guiding viewers' attention to key information.

The study of how colors affect perceptions and emotions, influencing user behavior and engagement.

The style and appearance of printed matter, crucial for readability and conveying brand identity.

A method of comparing two versions of a design to determine which performs better in terms of user engagement.

A schedule that outlines when and what content will be posted on social media platforms.

The use of images, videos, and design elements to tell a story and engage the audience emotionally.

A set of rules that dictate how a brand should be presented visually and verbally across various platforms.

Quantifiable data points that measure the performance of social media posts, such as likes, shares, and comments.

Input from users regarding their experiences and opinions on content, used for improving design and strategy.

Visual representations of design concepts, used to showcase how the final product will look.

A metric that measures the level of interaction (likes, comments, shares) relative to the audience size.

Creating a consistent brand identity across various social media platforms to enhance recognition.

Design approach that uses data and analytics to inform and guide creative decisions.

A prompt in content that encourages users to take a specific action, such as clicking a link or sharing a post.

Tools and applications used to create and edit visual content, such as Adobe Photoshop or Canva.

Immediate responses from users regarding content, allowing for quick adjustments and improvements.

A design process that involves repeated cycles of prototyping, testing, and refining based on user feedback.

Websites and applications that enable users to create and share content or participate in social networking.

Content designed to attract attention and encourage interaction, such as quizzes, polls, or infographics.

Objectives set by a business to guide its marketing efforts and measure success.