Digital platforms that allow users to create, share content, and interact. Essential for real estate marketing.

A coordinated series of activities aimed at promoting a property or service over a specific period.

The process of producing engaging material, such as images, videos, and posts, tailored for social media.

Tools and methods for measuring and analyzing social media performance to improve strategies.

Creating a unique image and identity for a property or business to differentiate it in the market.

The specific group of people a marketing campaign aims to reach and engage.

The interaction between users and content, including likes, shares, comments, and direct messages.

Choosing the most effective social media channels for a marketing campaign based on audience and content.

Using images and videos to convey a narrative that resonates with potential buyers.

Metrics used to evaluate the success of a marketing campaign against its objectives.

Content created by customers or followers, which can enhance authenticity and engagement.

A schedule that outlines what content will be posted and when, aiding in consistent messaging.

A prompt that encourages users to take a specific action, such as visiting a website or contacting an agent.

Data that provides information about the characteristics of a target audience, such as age and location.

A plan that outlines how to use social media to achieve marketing goals effectively.

Live events or Q&A sessions on social media that encourage audience participation.

Design components like logos and color schemes that represent a brand visually.

A document summarizing the outcomes and effectiveness of a marketing campaign.

Tracking social media activity and engagement as it happens to make timely adjustments.

Compelling text accompanying posts that captures attention and encourages interaction.

Examining patterns in data to make informed decisions about future marketing strategies.

The effective introduction of a marketing campaign that meets its objectives and engages the audience.

Various online services like Facebook, Instagram, and Twitter used for sharing content and engaging users.

Implementing the planned marketing strategies and activities in a real-world context.