The process of promoting products or services through social media platforms to engage audiences and drive traffic.

The act of developing engaging and relevant content tailored to specific audiences and platforms.

Identifying and reaching specific groups of people based on demographics, interests, and behaviors.

The systematic analysis of data to measure performance and inform marketing strategies.

A schedule that outlines when and where content will be published across social media platforms.

The interaction between users and content, including likes, shares, comments, and overall participation.

Software applications designed to facilitate the management, scheduling, and analysis of social media campaigns.

Metrics used to evaluate the success of a campaign, such as engagement rates and conversion rates.

Content created by consumers or fans that can be used to promote a brand or product.

Images, videos, and graphics used to enhance engagement and storytelling in social media posts.

A strategic planning tool that evaluates strengths, weaknesses, opportunities, and threats related to a campaign.

Statistical data about the characteristics of users on different social media platforms.

The process of gathering and sharing relevant content from various sources to engage an audience.

Monitoring social media channels for mentions of a brand or relevant topics to inform marketing strategies.

A prompt that encourages users to take a specific action, such as clicking a link or making a purchase.

The process of creating a unique identity for a product or service to differentiate it from competitors.

Software that helps track, analyze, and report on social media performance metrics.

A plan for timing and frequency of posts to maximize audience engagement.

A metric that measures the level of interaction (likes, shares, comments) relative to total followers.

A comprehensive plan outlining the goals, target audience, and tactics for a social media campaign.

The extent to which consumers recognize or are familiar with a brand.

Collaborating with influential individuals to promote products or services to their audience.

Guidelines outlining acceptable use and behavior for employees representing the brand on social media.

Targeting ads to users who have previously interacted with your brand or website.

The practice of optimizing content to rank higher in search engine results, enhancing visibility.