Digital platforms for sharing content and engaging with audiences, such as Facebook, Instagram, and Twitter.

The art of combining text and images to communicate messages visually, crucial for social media content.

The process of generating engaging material for social media, including text, images, and videos.

Creating a unique identity for a product or service, encompassing logos, colors, and messaging.

Promoting products or services online through various channels, including social media and email.

The specific group of consumers a brand aims to reach with its marketing efforts.

The visual elements of a brand, including logo, colors, and typography, that convey its personality.

A schedule that outlines what content will be published and when, aiding in organized posting.

Data used to measure audience interaction with content, such as likes, shares, and comments.

A collage of images, colors, and text that conveys the desired aesthetic for a project.

The style and appearance of printed text, essential for conveying brand messages effectively.

The study of how colors interact and influence emotions, important for effective design.

Semi-fictional characters based on target audience research, used to guide content creation.

Keywords preceded by a '#' symbol, used to categorize content and enhance discoverability.

A prompt that encourages the audience to take a specific action, such as 'Click here' or 'Sign up.'

Choosing the right social media platforms based on the target audience and content type.

Different formats of content, including posts, stories, videos, and infographics.

Assessing the characteristics and preferences of a target audience to tailor content.

Content created by users rather than brands, often used to build community and engagement.

The process of executing a marketing campaign, including the timing and promotional strategies.

A feedback process where students evaluate each other's work to enhance learning and improvement.

Tools like Canva or Adobe Spark used to create graphics and visual content for social media.

A visual collage that captures the intended look and feel for a brand or campaign.

A document outlining the visual and messaging standards for a brand to ensure consistency.

A plan that outlines how a brand will engage with its audience on social media.

A plan for creating and distributing content to achieve specific business goals.