Online platforms for sharing content and engaging with audiences, crucial for marketing campaigns.

An organization that operates for a charitable purpose rather than for profit, often relying on donations.

A plan outlining goals, target audience, and methods for achieving objectives in a marketing campaign.

The process of producing engaging material like text, images, and videos for social media.

Techniques used to interact with followers, encouraging participation and building community.

Metrics used to measure the success of a campaign against its objectives.

Software that tracks and analyzes social media performance, helping to inform strategies.

The specific group of people a campaign aims to reach and engage.

A schedule that outlines when and what content will be posted on social media.

Images, videos, and graphics used to enhance engagement and storytelling in campaigns.

A strategy detailing how to interact with the audience to foster community and participation.

The art of conveying messages through narratives, enhancing emotional connection with audiences.

Choosing the most suitable social media platforms based on audience demographics and campaign goals.

A framework for tracking and analyzing the effectiveness of a campaign.

Creating a sense of belonging among followers, enhancing loyalty and support for the non-profit.

A process where audience responses are used to refine and improve campaign strategies.

Plans for maintaining engagement and measuring success after a campaign has launched.

A collaborative evaluation method where students assess each other's work for improvement.

The official start of a marketing campaign, aimed at maximizing visibility and engagement.

A set of guidelines for how to interact with audience comments and inquiries.

An analysis of successful campaigns that provides insights and lessons for future strategies.

The process of creating a unique identity for a non-profit to differentiate it from others.

Websites and applications like Facebook, Twitter, and Instagram used for social networking.

A plan that outlines how to create and distribute content to achieve marketing goals.

Specific targets set to measure the level of audience interaction with the campaign.