The process of creating visually appealing and persuasive advertisements that capture audience attention and drive engagement.

The practice of dividing a target audience into smaller groups based on shared characteristics to tailor marketing efforts.

A performance measure used to evaluate the efficiency of an investment, calculated by dividing net profit by the cost of the investment.

Techniques used to identify and reach specific audiences through tailored advertising efforts on social media platforms.

A method of comparing two versions of an advertisement to determine which performs better based on predefined metrics.

Quantifiable metrics used to evaluate the success of an advertising campaign in achieving its objectives.

The art of crafting persuasive text for advertisements, aimed at motivating the audience to take action.

The systematic gathering and analysis of data about consumers, competitors, and market conditions to inform business decisions.

A visual representation of an ad design, used to showcase layout, colors, and overall aesthetics before final production.

The process of distributing financial resources across different components of an advertising campaign.

Online platforms like Facebook, Instagram, and Twitter where users create and share content, used for advertising.

The process of examining data sets to draw conclusions about the information they contain, crucial for measuring ad performance.

The percentage of users who take a desired action after interacting with an advertisement, indicating its effectiveness.

The assessment of competitors' strengths and weaknesses to identify opportunities and threats in the market.

The study of statistical data relating to the population and particular groups within it, used for targeting ads.

The examination of consumers' lifestyles, interests, and values to better understand their buying behaviors.

Measurements that assess how users interact with ads, including likes, shares, comments, and click-through rates.

The process of planning, executing, and monitoring advertising campaigns to ensure they meet set objectives.

The style or type of advertisement used, such as video, image, carousel, or story, each with unique engagement potential.

Predefined strategies to address potential issues that may arise during an advertising campaign, ensuring flexibility.

The culmination of the course where students showcase their comprehensive advertising campaign to demonstrate their learning.

Complex systems that determine how content is prioritized and displayed to users on social media platforms.

The overall approach used to generate ideas and concepts for advertisements that resonate with the target audience.

The evaluation of how well an advertisement achieves its goals, based on metrics such as reach, engagement, and conversions.