The effect of an activity on the social fabric of the community and its well-being, driving positive change.

The process of planning and organizing a series of actions aimed at achieving a specific goal, particularly in social change.

Strategies used to involve community members in decision-making processes and activities that affect them.

The systematic computational analysis of data to understand audience behavior and campaign effectiveness.

Collaborative relationships between organizations or individuals aimed at achieving common goals, enhancing reach and impact.

Crafting narratives that highlight social issues and inspire audiences to take action for change.

Metrics used to evaluate the success of a campaign in achieving its objectives.

The structure of a story that includes exposition, rising action, climax, falling action, and resolution.

The process of writing the dialogue and instructions for a video, ensuring clarity and engagement.

The organization of all aspects of video production, including scheduling, budgeting, and resource management.

Visual representation of a video’s scenes, outlining key actions and transitions before filming.

Techniques used in storytelling to evoke feelings that motivate audiences to act.

Methods employed to connect with target audiences and promote campaign content.

Features that allow viewers to engage actively with video content, enhancing participation.

Methods used to interpret data collected from campaigns, informing future strategies.

Evaluation of the outcomes of a campaign, measuring its effectiveness and reach.

Content created to advertise and inform audiences about a campaign, including graphics and videos.

A strategic document outlining how to involve community members in a campaign.

Systems established to gather audience responses and insights regarding campaign effectiveness.

The process of identifying potential risks in video production and planning mitigation strategies.

Estimating costs associated with producing video content, ensuring financial feasibility.

Trial filming sessions conducted to evaluate equipment, settings, and techniques before the main shoot.

Strategies used to capture and maintain the interest and participation of viewers.

Partnering with community groups to enhance outreach and impact of campaigns.

The obligation of individuals and organizations to act for the benefit of society at large.

A document summarizing the findings from an impact assessment, providing insights for future campaigns.