The art of creating visual content to communicate messages effectively, using elements like typography, color, and imagery.

Efforts aimed at promoting social change and influencing public policy through awareness and education.

Content that combines different forms of media, such as text, images, audio, and video, to enhance communication.

Working together as a group to achieve a common goal, utilizing each member's strengths and skills.

Using images and design to tell a story or convey a message, often enhancing emotional engagement.

Assessing the effectiveness of a campaign by analyzing outcomes and audience engagement.

The style, arrangement, and appearance of text, crucial for effective communication in design.

The study of how colors interact and affect perception, essential for creating visually appealing designs.

Using social media platforms to promote products, services, or causes, engaging with audiences effectively.

A schedule that outlines when and where content will be published, aiding in organized campaign management.

Fundamental guidelines, such as balance and contrast, that inform effective design and composition.

Processes for gathering input from team members or audiences to improve design and collaboration.

Creating a visual plan for a project, particularly for videos, outlining key scenes and transitions.

The process of officially starting a marketing or advocacy campaign, often involving multiple promotional strategies.

Metrics used to evaluate the success and effectiveness of a campaign or project.

A collage of images, colors, and typography that conveys the overall feel and direction of a design project.

The process of manipulating and rearranging video footage to create a cohesive final product.

Data points that measure audience interaction with content, such as likes, shares, and comments.

Characteristics of the target audience, such as age, gender, and interests, crucial for effective messaging.

Visual assets created to support a campaign, including flyers, posters, and social media posts.

Tools used for graphic design, such as Adobe Photoshop or Canva, enabling the creation of digital content.

Immediate responses from audiences or team members, allowing for quick adjustments in campaigns.

A brief statement that outlines the purpose and goals of a campaign or organization.

A visual tool used to manage tasks and responsibilities within a team, often facilitated by platforms like Trello.

Creating content that is adaptable and effective across multiple social media platforms.

Principles guiding the responsible use of design to ensure it promotes positive social impact.