A formal document outlining a business's goals, strategies, and financial projections, guiding its operations.

A comprehensive plan to promote products and services, targeting specific audiences to maximize sales.

Buying and selling goods or services online, essential for reaching a broader customer base.

The process of estimating future financial outcomes and creating budgets to manage resources effectively.

A specific group of consumers identified as the intended audience for a product or service.

A distinctive feature or benefit that sets a product apart from competitors, attracting customers.

Creating a plan for spending and saving money, crucial for maintaining financial health in a business.

Businesses or individuals that provide raw materials or products necessary for production.

An estimate of future sales, helping businesses plan for inventory and resource allocation.

A calculation to determine when a business will be able to cover its costs and begin making a profit.

The visible elements of a brand, such as logo and design, that distinguish it in the market.

Using social platforms to promote products, engage customers, and build brand awareness.

Creating valuable content to attract and engage a target audience, driving profitable customer action.

Promotional efforts targeted at a specific geographic area to attract nearby customers.

The overall experience a user has when interacting with a product or service, crucial for e-commerce.

A detailed description of a product for sale, including images, pricing, and specifications.

The handling of transactions between customers and businesses, ensuring secure payment methods.

A person who sews, particularly one who makes clothing or other fabric items, often for a business.

The direct costs attributable to the production of the goods sold by a company.

The difference between sales and the cost of goods sold, expressed as a percentage of sales.

A brief overview of a business plan, summarizing key points for stakeholders.

Events where artisans sell handmade goods, providing opportunities for local marketing.

Assessing competitors to identify strengths, weaknesses, and market positioning.

Patterns and changes in a specific industry, guiding strategic business decisions.

The process of gathering and analyzing information about consumers and competitors.

The legal organization of a business, such as sole proprietorship, partnership, or corporation.