A strategic plan aimed at improving a website's visibility in search engine results, typically focused on specific goals and metrics.

The process of introducing a new product to the market, often accompanied by promotional activities to generate awareness and sales.

An integrated approach that uses multiple marketing channels to create a unified customer experience and maximize reach.

Sophisticated data analysis techniques that provide deeper insights into user behavior and campaign performance, often using predictive modeling.

Strategies and actions taken to address and mitigate negative situations that could harm a brand's reputation or performance.

Quantifiable metrics used to evaluate the success of a campaign against defined objectives.

Optimizing individual web pages to rank higher and earn more relevant traffic in search engines, including content and HTML source code.

Activities performed outside of the website to improve its position in search rankings, primarily through backlinks and social media.

A strategic marketing approach focused on creating and distributing valuable, relevant content to attract and engage a target audience.

A method of comparing two versions of a webpage or product to determine which one performs better based on user interactions.

A semi-fictional representation of an ideal customer based on market research and real data about existing customers.

The art of writing content that is optimized for search engines while also engaging and converting readers.

The process of monitoring and analyzing website traffic data to understand user behavior and improve marketing strategies.

A powerful web analytics tool that tracks and reports website traffic, helping marketers understand user interactions.

The practice of enhancing a website's visibility in search engine results through various techniques and strategies.

The process of gathering, analyzing, and interpreting information about a market, including information about the target audience.

Monitoring social media platforms to understand what customers are saying about a brand, product, or industry.

A schedule of when and where content will be published, helping to plan and organize marketing efforts effectively.

Data points used to measure the effectiveness and success of marketing strategies and campaigns.

Strategies and actions taken to reduce the potential negative impacts of identified risks in a campaign.

Practices designed to prepare teams for potential crisis scenarios, helping them respond effectively when real situations arise.

Pre-designed formats used for communicating during a crisis, ensuring clarity and consistency in messaging.

Strategies used to capture and maintain the interest of an audience, fostering interaction and connection.

The evaluation of a campaign's performance after its completion to identify successes and areas for improvement.

A comprehensive plan formulated to achieve specific marketing objectives, integrating various marketing channels and tactics.