Unlock the secrets of SEO with our comprehensive course tailored for local businesses! Gain practical skills in digital marketing, learn to enhance online visibility, and create effective SEO strategies that drive results.

SEO Course for Local Business Success

# Transform Your Local Business with SEO Mastery!

Embark on a transformative journey into the world of SEO tailored for local businesses. This course equips you with essential skills to elevate online visibility, allowing you to craft and implement powerful SEO strategies. You'll not only learn the foundational principles of SEO but also gain hands-on experience in real-world applications, setting the stage for your success in the ever-evolving digital marketing landscape.


### Who is it for?

This course is designed for eager beginners who are passionate about helping local businesses thrive online. If you find yourself struggling to grasp complex SEO concepts or feeling overwhelmed by the digital landscape, you’re not alone!

- Recent graduates seeking digital marketing skills
- Local business owners wanting to improve their online presence
- Marketing professionals looking to specialize in local SEO

**Recommended skill level: Beginner**


### Prerequisites

To embark on this exciting journey, you'll need a basic understanding of digital marketing concepts, familiarity with online research techniques, and a willingness to learn new tools and strategies.

- 📝 Basic understanding of digital marketing concepts
- 🔍 Familiarity with online research techniques
- 💡 Willingness to learn new tools and strategies

### What's inside

This course is packed with engaging content designed to equip you with practical SEO skills for local businesses.

- SEO Fundamentals Unleashed
- Unlocking Keyword Research Mastery
- On-Page Optimization Essentials
- Local SEO Strategies for Success
- Harnessing SEO Tools and Analytics
- Finalizing Your SEO Strategy Presentation

**Interactive Quizzes**

Each module includes quizzes to reinforce your learning and ensure you grasp key concepts effectively.

**Homework**

Hands-on assignments will allow you to apply your knowledge directly to real-world scenarios, enhancing your portfolio.

**Practical Project**

Develop a comprehensive SEO strategy for a local business, including keyword research, on-page optimization, and local listings, to enhance its online visibility over 4-8 weeks.

**Before You Start**

Prepare yourself for an exciting learning experience with a brief overview of SEO and its importance in today's digital landscape.

**Books to Read**

Explore recommended readings that will deepen your understanding of SEO principles and strategies.

**Glossary**

A glossary of key terms will help you familiarize yourself with essential SEO vocabulary.


### What will you learn

By the end of this course, you will confidently develop a comprehensive SEO strategy tailored specifically for local businesses, enhancing their online visibility and community engagement.

- Conduct thorough keyword research to enhance online visibility.
- Implement on-page optimization techniques that drive traffic.
- Utilize local SEO best practices to attract community customers.

**Time to complete this course: This course is designed to be completed in 8 weeks, with a commitment of 15-20 hours per week.**


### Join Now and Transform Your Local Business!

Familiarity with digital marketing principles is crucial as it provides context for SEO strategies, helping you understand how SEO fits into the broader marketing landscape.

Basic Understanding of Digital Marketing Concepts

Being comfortable with online research will aid in keyword discovery and competitor analysis, essential skills for developing effective SEO strategies.

Familiarity with Online Research Techniques

An open mindset towards learning new tools is important as SEO involves various platforms and software that will enhance your practical skills.

Willingness to Learn New Tools and Strategies

# Transform Your Local Business with SEO Mastery!

Embark on a transformative journey into the world of SEO tailored for local businesses. This course equips you with essential skills to elevate online visibility, allowing you to craft and implement powerful SEO strategies. You'll not only learn the foundational principles of SEO but also gain hands-on experience in real-world applications, setting the stage for your success in the ever-evolving digital marketing landscape.

## Who is it For
This course is designed for eager beginners who are passionate about helping local businesses thrive online. If you find yourself struggling to grasp complex SEO concepts or feeling overwhelmed by the digital landscape, you’re not alone!  
### Skill Level
Beginner  
### Audience
- Recent graduates seeking digital marketing skills  
- Local business owners wanting to improve their online presence  
- Marketing professionals looking to specialize in local SEO  

## Prerequisites
To embark on this exciting journey, you'll need a basic understanding of digital marketing concepts, familiarity with online research techniques, and a willingness to learn new tools and strategies.  
### Requirements
- Basic understanding of digital marketing concepts  
- Familiarity with online research techniques  
- Willingness to learn new tools and strategies  

## What's Inside
This course is packed with engaging content designed to equip you with practical SEO skills for local businesses.  
### Modules
- SEO Fundamentals Unleashed  
- Unlocking Keyword Research Mastery  
- On-Page Optimization Essentials  
- Local SEO Strategies for Success  
- Harnessing SEO Tools and Analytics  
- Finalizing Your SEO Strategy Presentation  
### Quizzes
Each module includes quizzes to reinforce your learning and ensure you grasp key concepts effectively.  
### Assignments
Hands-on assignments will allow you to apply your knowledge directly to real-world scenarios, enhancing your portfolio.  
### Practical Project
Develop a comprehensive SEO strategy for a local business, including keyword research, on-page optimization, and local listings, to enhance its online visibility over 4-8 weeks.  
### Before You Start
Prepare yourself for an exciting learning experience with a brief overview of SEO and its importance in today's digital landscape.  
### Books to Read
Explore recommended readings that will deepen your understanding of SEO principles and strategies.  
### Glossary
A glossary of key terms will help you familiarize yourself with essential SEO vocabulary.  

## What Will You Learn
By the end of this course, you will confidently develop a comprehensive SEO strategy tailored specifically for local businesses, enhancing their online visibility and community engagement.  
### Skills
- Conduct thorough keyword research to enhance online visibility.  
- Implement on-page optimization techniques that drive traffic.  
- Utilize local SEO best practices to attract community customers.  

## Time to Complete
This course is designed to be completed in 8 weeks, with a commitment of 15-20 hours per week.  

## Join Now and Transform Your Local Business!

Search Engine Optimization; techniques to enhance website visibility on search engines.

Optimizing online presence to attract more business from local searches.

Identifying and analyzing search terms to optimize content and attract traffic.

Techniques applied directly on web pages to improve rankings and user experience.

HTML elements that provide information about a webpage's content to search engines.

Specific phrases that attract targeted traffic, often with lower competition.

A free tool to manage online presence across Google, including search and maps.

Mentions of a business's name, address, and phone number on various online platforms.

The overall experience a user has when interacting with a website, crucial for SEO.

Software used to track and analyze website performance and user behavior.

A system that indexes and retrieves information from the web based on user queries.

Key performance indicators used to measure the effectiveness of SEO efforts.

Creating and distributing valuable content to attract and engage an audience.

Links from other websites to yours; important for improving search rankings.

A set of rules used by search engines to determine the relevance and ranking of web pages.

Search Engine Results Page; the page displayed by search engines in response to a query.

A document summarizing the performance of SEO strategies and suggesting improvements.

A comprehensive plan that outlines how to improve a website's visibility in search engines.

Evaluating competitors' SEO strategies to identify strengths and weaknesses.

The position of a webpage in search engine results for specific keywords.

The process of improving a website to increase its visibility in search results.

The percentage of times a keyword appears on a webpage compared to the total word count.

A prompt that encourages users to take a specific action, like signing up or making a purchase.

The reason behind a user's search query, crucial for effective keyword research.

A metric that predicts how well a website will rank on search engines.

SEO, or Search Engine Optimization, is the practice of enhancing a website's visibility on search engines like Google. For local businesses, this means appearing in search results when potential customers are looking for products or services in their area. Understanding SEO is crucial for driving organic traffic and increasing customer engagement.

Defining SEO and Its Relevance to Local Businesses

SEO is not just about keywords; it's about understanding your audience and how they search. For local businesses, SEO helps you connect with customers in your vicinity, making it easier for them to find you. For instance, a coffee shop in Austin can optimize its website to show up when someone searches for 'best coffee near me'.

🚀 Key Insight: SEO is essential for local visibility. Without it, your business might be invisible to potential customers!

To effectively measure the success of your SEO efforts, you need to monitor key metrics. These include:
- **Organic Traffic**: The number of visitors coming from search engines.
- **Bounce Rate**: The percentage of visitors who leave your site after viewing only one page.
- **Conversion Rate**: The percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter.

Search engines like Google use complex algorithms to determine which websites to display for a given search query. Understanding this process is crucial for effective SEO. Key components include:
1. **Crawling**: Search engines use bots to discover new content.
2. **Indexing**: The content is stored and organized in a database.
3. **Ranking**: Algorithms determine the order in which pages appear in search results based on relevance and quality.

Creating a Glossary of Essential SEO Terms

Familiarizing yourself with SEO terminology is vital for effective communication and strategy development. Here are some essential terms:
- **Backlink**: A link from another website to yours, which can improve your site’s authority.
- **Keyword**: A term or phrase that users enter into search engines.
- **Meta Tags**: HTML tags that provide information about a webpage, including title and description.

Create a glossary of essential SEO terms for your reference.

Practical Exercise: Understanding SEO Fundamentals

To solidify your understanding of SEO, take the following steps:
1. Research and summarize the key principles of SEO and its importance for local businesses.
2. Analyze a local business's online presence and identify areas for improvement.
3. Prepare a presentation on SEO fundamentals to share with your peers.

"SEO is not about gaming the system; it’s about learning how to play by the rules." - Matt Cutts

As you embark on your SEO journey, avoid these common pitfalls:
- Ignoring mobile optimization.
- Focusing solely on keywords without considering user intent.
- Neglecting to monitor and analyze SEO performance.

Homework: SEO Fundamentals

Demystifying SEO: Your First Step

SEO Fundamentals Quiz

Before diving into tracking, it's essential to understand what SEO metrics are. Metrics are quantifiable measures used to track and assess the status of a specific process. In SEO, these metrics help you gauge the effectiveness of your strategies and make informed decisions.

Organic Traffic: The number of visitors coming from search engines.

Bounce Rate: The percentage of visitors who leave after viewing only one page.

Conversion Rate: The percentage of visitors who complete a desired action, such as making a purchase or filling out a form.

Click-Through Rate (CTR): The percentage of people who click on your website link after seeing it in search results.

These metrics provide a clear picture of how well your SEO efforts are performing.

Tracking metrics effectively requires tools and strategies. Here’s how to set up your tracking system:

Set up Google Analytics: This tool is crucial for tracking website traffic and user behavior.

Utilize Google Search Console: This tool helps track your site's performance in Google search results.

Regularly review data: Make it a habit to check your metrics weekly or monthly to spot trends.

Create dashboards: Use tools like Google Data Studio to visualize your data for better understanding.

Understanding the significance of each metric is vital for local businesses. For instance:

To effectively track your SEO performance, consider developing a simple spreadsheet to log your metrics. Here’s a quick guide:

| Date       | Organic Traffic | Bounce Rate | Conversion Rate | CTR |
|------------|----------------|-------------|-----------------|-----|
| 2023-10-01 | 1500           | 50%         | 2%              | 5%  |
| 2023-10-08 | 1600           | 48%         | 2.5%            | 6%  |

Homework: Tracking SEO Metrics

The SEO Landscape: Metrics that Matter

SEO Metrics Quiz

Local search behavior is unique and significantly impacts how businesses attract customers. Unlike broader searches, local searches are often conducted by users who are ready to make a purchase decision. According to Google, 76% of people who search for something nearby visit a business within a day. This underscores the importance of optimizing for local search.

Local search behavior is influenced by various factors, including the device used (mobile vs. desktop) and the intent behind the search. Mobile searches are especially significant, as they often indicate immediate intent. For instance, someone searching for "coffee shops near me" is likely looking to visit one shortly.

Key statistics about local search behavior include:

- 30% of mobile searches are related to location.

- 50% of consumers who conducted a local search on their smartphone visited a store within a day.

- 78% of location-based mobile searches result in an offline purchase.

Local SEO practices are essential for businesses aiming to attract nearby customers. These practices include optimizing Google My Business profiles, managing local citations, and acquiring customer reviews. Each of these elements plays a vital role in enhancing a business's visibility in local search results.

"Local SEO is not just about visibility; it’s about connecting with customers in your area when they need your services the most."

Identifying Local Competitors and Their Strategies

Understanding your local competitors is crucial for developing effective SEO strategies. Analyze their online presence, including their website, social media, and Google My Business profiles. Identify what they are doing well and where they fall short. This analysis can reveal opportunities for your local business to stand out.

✨ **Tip:** Use tools like SEMrush or Ahrefs to analyze competitor keywords and backlinks. This can provide insights into their strategies and help you refine your approach.

Developing Strategies to Enhance Local Visibility

Once you understand the local search landscape and your competitors, it's time to develop strategies to improve your local visibility. Here are some actionable steps:

Optimize your Google My Business profile with accurate information, images, and regular updates.

Encourage satisfied customers to leave positive reviews and respond to them promptly.

Create locally relevant content that addresses community needs and interests.

Engage with local community events and organizations to build relationships and backlinks.

Hands-On Exercise: Local Business Analysis

Choose a local business in your area and analyze its online presence. Consider the following aspects:

- Review their Google My Business profile and note areas for improvement.

- Analyze their website for on-page SEO elements.

- Check their social media engagement and content.

- Identify their top competitors and compare their strategies.

While developing local SEO strategies, be mindful of common pitfalls such as:

- Failing to respond to customer reviews.

- Overlooking the importance of local backlinks.

Homework: Local Business SEO Strategy

SEO and Local Business: A Match Made in Heaven

Test Your Knowledge on Local SEO

Search engines like Google use complex algorithms to determine the ranking of websites in search results. These algorithms analyze various factors, including content quality, relevance, and user engagement. Understanding these factors is essential for anyone looking to improve a local business's online presence.

Algorithms are sets of rules that search engines use to evaluate and rank web pages. They consider hundreds of factors to deliver the most relevant results to users. Some key algorithms include:
- **PageRank**: Evaluates the quality and quantity of links to a page.
- **Hummingbird**: Focuses on understanding the context of search queries.
- **Panda**: Penalizes low-quality content.
- **Penguin**: Targets spammy backlinks.

🔑 **Tip**: Stay updated with algorithm changes as they can significantly impact your SEO strategy. Follow SEO blogs and forums for the latest news.

On-page SEO refers to the elements you can control on your website. Here are some critical on-page factors:
- **Content Quality**: High-quality, relevant content is essential for ranking well.
- **Meta Tags**: Properly optimized title tags and meta descriptions improve click-through rates.
- **Headings**: Using appropriate heading tags (H1, H2, H3) helps search engines understand your content structure.

Off-page SEO involves actions taken outside your own website to impact your rankings. Key off-page factors include:
- **Backlinks**: Quality backlinks from reputable sites can boost your authority.
- **Social Signals**: Engagement on social media can indirectly influence rankings.

To assess a local business's ranking potential, consider the following steps:
1. **Conduct a Website Audit**: Use tools like Google Analytics and SEMrush to identify strengths and weaknesses.
2. **Analyze Competitors**: Research competitors' websites to understand what works for them.
3. **Identify Keywords**: Determine relevant keywords that align with the business's offerings.

Applying Knowledge to Optimize a Local Business's Website

Once you've gathered insights, it's time to apply them to optimize a local business's website. Focus on:
- **Improving Content**: Ensure the content is relevant, engaging, and answers customer queries.
- **Optimizing Meta Tags**: Craft compelling title tags and descriptions that include target keywords.
- **Enhancing User Experience**: Ensure the website is mobile-friendly and easy to navigate.

Choose a local business's website and evaluate its ranking potential using the factors discussed:
- Conduct a website audit using Google Analytics.
- Analyze its content quality and SEO elements.
- Prepare a brief report summarizing your findings and recommendations.

Homework: Optimizing for Rankings

How Search Engines Rank: The Inside Scoop

SEO Ranking Factors Quiz

Understanding SEO tools is crucial for any aspiring digital marketer. These tools not only simplify the optimization process but also provide insights that can guide your strategies. Whether you're looking to analyze traffic, track keyword rankings, or optimize content, there's a tool for every need.

Let's start by identifying some of the most essential SEO tools that every beginner should know. Here are a few key players:

Google Analytics: A powerful tool for tracking website traffic and user behavior.

SEMrush: An all-in-one tool for keyword research, site audits, and competitor analysis.

Ahrefs: Excellent for backlink analysis and content research.

Moz: Offers keyword research tools and SEO tracking.

Google Search Console: Helps monitor and maintain site presence in Google search results.

Each of these tools has unique features that cater to different aspects of SEO.

Understanding what each tool does is vital to leveraging them effectively. Here's a brief overview:

Setting up Google Analytics is a straightforward process. Follow these steps:

Install the tracking code on your website.

By doing this, you'll start collecting valuable data about your website's performance.

Once you have your tools set up, it's time to dive into data analysis. Here are some practical exercises you can do:

Analyze your website's traffic sources in Google Analytics.

Use SEMrush to conduct a site audit and identify areas for improvement.

Check your keyword rankings with Ahrefs and note any fluctuations.

Generate a report in Moz to see how your keywords are performing.

Review Google Search Console for any crawl errors and fix them.

These exercises will help you get hands-on experience with the tools and understand their practical applications.

"The best way to predict the future is to create it." - Peter Drucker

While using SEO tools, beginners often encounter certain pitfalls. Here are some to watch out for:

Overlooking the importance of data segmentation in Google Analytics.

Relying on a single tool for SEO insights.

Ignoring the regular updates and features of SEO tools.

By being aware of these pitfalls, you can navigate the SEO landscape more effectively.

To solidify your understanding, conduct the following hands-on exercise:

Choose one SEO tool from the list and explore its features.

Create a report summarizing your findings and how you can apply them to a local business.

Share your report with a peer for feedback.

Homework

SEO Tools: Your New Best Friends

SEO Tools Assessment

Creating an SEO action plan is essential for local businesses looking to improve their online presence. An effective plan will not only outline what needs to be done but also how to measure success. This lesson will guide you through the process of crafting a personalized SEO action plan.

Before diving into the specifics of SEO, it's crucial to understand the business goals of the local business you're working with. What are they hoping to achieve? More customers? Increased brand awareness? Understanding these goals will help you tailor your SEO strategy accordingly.

Discuss with the local business owner their primary goals and objectives.

An actionable SEO strategy consists of clear steps that align with the business goals. Start by identifying key areas to focus on: keyword research, on-page optimization, local SEO practices, and performance tracking.

Conduct thorough keyword research to identify relevant terms.

Optimize on-page elements like meta tags and content.

Implement local SEO tactics, such as Google My Business optimization.

Set up tracking for performance metrics using tools like Google Analytics.

Setting realistic goals is vital for measuring the success of your SEO efforts. Goals should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, aim to increase organic traffic by 20% over the next three months.

// Example of a SMART goal:
const seoGoal = {
  specific: 'Increase organic traffic',
  measurable: 'by 20%',
  achievable: true,
  relevant: true,
  timeBound: 'within 3 months'
};

Identifying Actionable Steps for Implementation

Break down your strategy into actionable steps. This could include tasks like optimizing specific pages, developing content around identified keywords, or setting up local listings.

Optimize the homepage for target keywords.

Create a blog post targeting long-tail keywords.

Submit the business to local online directories.

Strategic thinking involves anticipating challenges and adjusting your plan as needed. Regularly review your SEO performance and be ready to pivot your strategy based on what the data shows.

🔑 **Tip:** Regularly review your SEO metrics to identify areas for improvement.

Compile all your findings and strategies into a structured SEO action plan document. This document should include your goals, strategies, and actionable steps, along with a timeline for implementation.

Draft your SEO action plan document, incorporating all elements discussed.

After creating your plan, take a moment to reflect on what you’ve learned. Consider how this plan can be adapted for different local businesses and what challenges you might face during implementation.

"A goal without a plan is just a wish." – Antoine de Saint-Exupéry

Homework: Develop Your SEO Action Plan

Crafting Your SEO Action Plan

Crafting Your SEO Action Plan Quiz

Dive deep into the core principles of SEO and its critical importance for local businesses. This module establishes a solid foundation, ensuring you understand the terminology, metrics, and strategies that will guide your SEO journey.

SEO Fundamentals Unleashed

Keyword research is the process of identifying the words and phrases that people use when searching for information online. This is crucial for SEO because it helps you understand what your audience is looking for, allowing you to tailor your content to meet those needs.

Effective keyword research forms the backbone of any successful SEO strategy. By understanding the keywords relevant to your business, you can optimize your website, blog posts, and other content to attract more visitors. This not only increases traffic but also improves the chances of converting visitors into customers.

🔑 **Tip:** Focus on keywords that have a balance of search volume and competition. High-traffic keywords may be tempting, but if they’re too competitive, it might be challenging to rank for them. Look for opportunities in less competitive, niche keywords.

Keywords can be categorized into several types, each serving a different purpose:
- **Short-tail keywords:** These are general keywords, usually one or two words long (e.g., "pizza"). They typically have high search volume but are highly competitive.
- **Long-tail keywords:** These are longer phrases (e.g., "best pizza place in downtown") that are more specific and usually have lower search volume but higher conversion rates.
- **Local keywords:** These keywords include location-based terms (e.g., "pizza near me") and are essential for local SEO.

User intent refers to the reason behind a search query. Understanding this can help you create content that meets the needs of your audience. There are generally three types of user intent:
1. **Informational:** The user is looking for information (e.g., "how to make pizza").
2. **Navigational:** The user is trying to find a specific website (e.g., "Pizza Hut").
3. **Transactional:** The user intends to make a purchase (e.g., "order pizza online").

Long-tail keywords are particularly valuable for local businesses. They often reflect a user's specific needs and can lead to higher conversion rates because they target users who are further down the buying funnel. For example, someone searching for "best gluten-free pizza in downtown" is likely ready to make a purchase compared to someone searching for just "pizza."

To apply what you've learned, spend 15-20 minutes brainstorming keywords for a local business of your choice. Aim to identify at least 10 short-tail and 10 long-tail keywords relevant to that business.

When conducting keyword research, avoid these pitfalls:
- **Ignoring user intent:** Always consider what the user is trying to achieve with their search.
- **Focusing solely on high-volume keywords:** While they can drive traffic, they may not convert well.
- **Neglecting local keywords:** For local businesses, these are crucial for visibility.

"Good SEO practice is all about understanding your audience and serving their needs effectively." - Neil Patel

Real-World Example: Keyword Strategy for a Local Bakery

Consider a local bakery looking to improve its online presence. By using keyword research, they might find that terms like "freshly baked bread," "vegan pastries near me," and "wedding cake delivery" are popular among their target audience. This insight allows them to create content that directly addresses these search queries, enhancing their visibility and attracting more customers.

Homework: Keyword Research Assignment

Introduction to Keyword Research

Keyword Research Quiz

Keyword analysis is a crucial step in the SEO process, as it helps you understand what terms potential customers are using to search for businesses like yours. By mastering keyword research tools, you can effectively target your audience and enhance your local business's online presence.

Exploring Essential Keyword Research Tools

Two of the most widely used tools for keyword research are Google Keyword Planner and SEMrush. Both offer unique features that can help you gain insights into keyword performance.

🔍 **Tip:** Google Keyword Planner is free to use, but you need to set up a Google Ads account. SEMrush offers a limited free trial but is a paid tool for full features.

Google Keyword Planner allows you to discover new keywords related to your business and see how a list of keywords might perform. Here's how to use it:

Log into your Google Ads account and navigate to the Keyword Planner tool.

Choose 'Discover new keywords' to find relevant keywords based on your business.

Enter your service or product and location to get localized keyword suggestions.

Analyze the suggested keywords for their average monthly searches, competition, and bid estimates.

Leveraging SEMrush for Keyword Competitiveness

SEMrush is a comprehensive SEO tool that provides in-depth keyword analysis. Here's how to utilize it:

Create an account and navigate to the Keyword Overview section.

Enter a keyword to see its search volume, keyword difficulty, and competitive density.

Explore the 'Keyword Magic Tool' to generate related keywords and long-tail variations.

Utilize the 'Position Tracking' feature to monitor your keyword rankings over time.

Analyzing Keyword Competitiveness and Search Volume

Understanding keyword competitiveness and search volume is essential for prioritizing your keyword list. Here are a few things to consider:

High search volume keywords may be more competitive, making them harder to rank for.

Long-tail keywords often have lower competition and can attract more targeted traffic.

Aim for a mix of high and low competition keywords to create a balanced strategy.

Tools for Effective Keyword Analysis

Discover the art of keyword research, a vital skill for any SEO strategy. You'll learn how to identify the terms potential customers use and prioritize them to optimize content effectively.

Quick Navigation

SEO#1

LOCAL SEO#2

KEYWORD RESEARCH#3

ON-PAGE OPTIMIZATION#4

META TAGS#5

LONG-TAIL KEYWORDS#6

GOOGLE MY BUSINESS#7

LOCAL CITATIONS#8

USER EXPERIENCE (UX)#9

ANALYTICS TOOLS#10

SEARCH ENGINE#11

SEO METRICS#12

CONTENT MARKETING#13

BACKLINKS#14

ALGORITHM#15

SERP#16

ANALYSIS REPORT#17

SEO STRATEGY#18

COMPETITOR ANALYSIS#19

RANKING#20

OPTIMIZATION#21

KEYWORD DENSITY#22

CALL TO ACTION (CTA)#23

SEARCH INTENT#24

DOMAIN AUTHORITY#25