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NATURAL LANGUAGE PROCESSING (NLP)#1

A field of AI focused on the interaction between computers and human language, enabling machines to understand and process text.

SENTIMENT ANALYSIS#2

The computational task of identifying and categorizing opinions expressed in text, often as positive, negative, or neutral.

NLTK (NATURAL LANGUAGE TOOLKIT)#3

A popular Python library for working with human language data, providing tools for text processing and analysis.

spaCy#4

An advanced Python library for NLP, designed for performance and usability, suitable for large-scale applications.

TEXT PREPROCESSING#5

The process of cleaning and preparing text data for analysis, including tokenization, normalization, and removing noise.

TOKENIZATION#6

The process of breaking text into smaller units, such as words or phrases, which can be analyzed individually.

POLARITY#7

A measure of sentiment orientation in text, indicating whether the sentiment is positive, negative, or neutral.

SUBJECTIVITY#8

The degree to which a text expresses personal opinions or feelings rather than objective facts.

EVALUATION METRICS#9

Quantitative measures used to assess the performance of a sentiment analysis model, including accuracy and F1 score.

ACCURACY#10

A metric that indicates the proportion of correct predictions made by a sentiment analysis model.

F1 SCORE#11

A measure that combines precision and recall, providing a balance between false positives and false negatives.

DATA COLLECTION#12

The process of gathering text data from various sources, such as social media, for analysis.

VISUALIZATION#13

The graphical representation of data trends, helping to communicate findings effectively.

ERROR ANALYSIS#14

The process of examining model errors to identify patterns and improve model performance.

MODEL OPTIMIZATION#15

Techniques used to enhance the performance of a sentiment analysis model, such as hyperparameter tuning.

PIPELINE#16

A series of data processing steps that transform raw text into a format suitable for analysis.

RULE-BASED APPROACH#17

A method in sentiment analysis that relies on predefined rules and lexicons to determine sentiment.

MACHINE LEARNING APPROACH#18

A method that uses algorithms to learn from data and make predictions about sentiment.

HYPERPARAMETER TUNING#19

The process of adjusting the parameters of a machine learning model to optimize its performance.

CROSS-VALIDATION#20

A technique used to evaluate the generalizability of a model by partitioning data into training and testing sets.

SOCIAL MEDIA ANALYSIS#21

The examination of user-generated content on social media platforms to derive insights and trends.

DATA SCIENCE#22

An interdisciplinary field that uses scientific methods, algorithms, and systems to extract knowledge from data.

MACHINE LEARNING#23

A subset of AI that focuses on building systems that can learn from and make predictions based on data.

BRAND MANAGEMENT#24

The process of creating and maintaining a brand's image and reputation, often using sentiment analysis for insights.

MARKETING STRATEGIES#25

Plans developed to promote products or services, informed by data analysis and consumer sentiment.