A comprehensive plan outlining how a business will attract and retain customers through various marketing channels.

The promotion of products or services using digital channels, including social media, email, and search engines.

A strategic approach focused on creating valuable content to attract and engage a target audience.

Search Engine Optimization; techniques used to improve website visibility on search engines through organic search results.

Key Performance Indicator; measurable values that demonstrate how effectively a company is achieving its business objectives.

The systematic analysis of data to gain insights into marketing performance and inform decision-making.

A clear statement that describes the unique benefits and value a product or service provides to customers.

The process of dividing a target market into smaller groups based on shared characteristics for tailored marketing.

A strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to a business.

Specific, Measurable, Achievable, Relevant, and Time-bound objectives that provide a clear direction for marketing efforts.

A schedule that outlines when and where content will be published, ensuring consistent messaging across platforms.

Techniques designed to foster interaction and connection with the audience, enhancing customer loyalty.

The process of distributing financial resources across various marketing initiatives to maximize impact.

A digital marketing strategy that uses email to communicate with potential and existing customers.

A coordinated marketing effort to reinforce or assist with a business goal using social media platforms.

The graphical representation of information and data to help stakeholders understand complex data sets.

The evaluation of marketing strategies based on performance metrics to determine effectiveness and areas for improvement.

A strategy that combines various marketing channels to deliver a cohesive message to the target audience.

The process of attracting new customers to a business through various marketing strategies.

Strategies aimed at keeping existing customers engaged and loyal to a brand over time.

The examination of market trends to identify opportunities and inform marketing strategies.

The assessment of competitors to understand their strengths, weaknesses, and market positioning.

The practice of making decisions based on data analysis and interpretation rather than intuition.

Quantitative measures used to assess the effectiveness of marketing strategies and campaigns.

The culminating demonstration of a comprehensive marketing strategy, showcasing insights and recommendations.