The process of assessing market conditions to identify trends, opportunities, and competitive dynamics.

Dividing a market into distinct groups of buyers with similar needs or characteristics to tailor marketing strategies.

A comprehensive plan outlining how to achieve sales targets through specific techniques and approaches.

Methods used to set product prices based on costs, value perception, and market demand.

The process of introducing a new product to the market, including strategies for promotion and distribution.

Evaluating competitors to understand their strengths, weaknesses, and market positioning.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats.

Detailed profiles representing key segments of your target audience, including demographics and behaviors.

Dividing customers based on demographic factors like age, gender, income, and education.

Categorizing customers based on their behaviors, such as purchasing habits and brand interactions.

Setting prices based on the perceived value of a product to the customer rather than on costs.

Strategies used to communicate product benefits and persuade customers to purchase.

The pathways through which products reach the end consumer, including direct and indirect methods.

Techniques for effectively communicating ideas and strategies to an audience.

The process of incorporating feedback into strategy refinement and development.

Creating a detailed plan for executing a sales strategy, including timelines and resources.

Assessing the effectiveness of a product launch and its sales performance after market introduction.

Methods used to gather information about market conditions and consumer preferences.

Different frameworks for establishing product prices, such as cost-plus and competitive pricing.

Key elements of a sales strategy, including target market, pricing, and promotional tactics.

Methods for engaging an audience through narrative to enhance presentation effectiveness.

Practice presentations designed to simulate real-life scenarios for feedback and improvement.

The ability to modify sales approaches based on market feedback and changing conditions.

A process where colleagues evaluate each other's work to provide constructive feedback.

Groups responsible for promoting products and driving sales through strategic marketing efforts.