Methods used to persuade customers to purchase products or services, including consultative and solution selling.

The process of gathering, analyzing, and interpreting information about a market, including customer needs and preferences.

A specific group of consumers identified as the intended recipients of a marketing message or sales pitch.

A persuasive message designed to convince potential customers to buy a product or service.

The ability to effectively communicate ideas to an audience, including verbal and non-verbal techniques.

The practice of dividing a customer base into distinct groups based on shared characteristics.

A strategic planning tool that evaluates Strengths, Weaknesses, Opportunities, and Threats related to a business.

Materials such as slides or charts used during a presentation to enhance understanding and engagement.

Strategies used to finalize a sale, encouraging the customer to make a purchase decision.

A process where the output of a system is used as input for future actions, enhancing continuous improvement.

Non-verbal signals, such as gestures and posture, that convey messages during communication.

The variation in pitch and tone of voice used to maintain audience interest and emphasize points.

Detailed profiles representing different segments of a target audience to guide marketing strategies.

Techniques used to capture and maintain the audience's attention during a presentation.

The act of delivering a speech to a live audience, requiring confidence and effective communication skills.

The process of convincing someone to believe or do something, often used in sales contexts.

A plan that outlines how a business will reach its target audience and achieve its sales goals.

The quality of being trusted and believed in, essential for effective selling.

A statement that explains how a product solves a problem or improves a situation for the customer.

Building relationships with individuals and groups to create opportunities for business and sales.

The practice of contacting potential customers who have not expressed prior interest in a product or service.

The process of attracting and converting prospects into someone who has expressed interest in your company's product or service.

The act of reaching out to potential customers after the initial contact to maintain engagement and encourage a sale.

The customer journey from awareness to purchase, often visualized in stages.

Techniques used to address and overcome potential customer concerns or resistance during the sales process.