The practice of monitoring and influencing public perception of an organization or individual, crucial in real estate.

Strategies and actions taken to respond to unforeseen negative events that threaten reputation, especially in real estate.

The strategic communication process that builds mutually beneficial relationships between organizations and the public.

How a brand is viewed by the public, influenced by marketing, public relations, and customer experiences.

Individuals or groups that have an interest in or are affected by an organization’s actions, vital for reputation management.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats, particularly for reputation risks.

Building and maintaining relationships with media outlets to promote positive coverage and manage crises.

A predefined strategy outlining how to communicate with stakeholders during a crisis to mitigate damage.

Core messages crafted for effective communication during crises, ensuring clarity and consistency.

Quantitative measures used to assess public perception and effectiveness of reputation management strategies.

Insights derived from data analysis to guide decision-making in reputation management efforts.

A cohesive approach combining digital and traditional PR tactics to enhance brand visibility and reputation.

Organizing events aimed at enhancing brand reputation and engaging stakeholders effectively.

Official statements issued to media to announce news or events, crucial for managing public perception.

A plan for using social media platforms to engage audiences and manage brand reputation.

The process of identifying potential risks that could impact reputation and developing mitigation strategies.

The potential loss an organization faces if its reputation is damaged due to negative publicity or events.

Creating questionnaires to gather stakeholder feedback on brand perception and reputation.

A schedule for planning and organizing content across various channels to ensure consistent messaging.

The process of finding individuals who can impact brand perception through their networks.

A concise overview of a comprehensive reputation management plan, highlighting key strategies and insights.

Activities encouraging self-assessment and critical thinking about learned concepts and their applications.

Practice scenarios designed to test crisis response plans and enhance preparedness for real-life situations.

Real-world examples analyzed to understand successful reputation management and PR strategies.

The tendency of consumers to remain committed to a brand, influenced by effective reputation management.