The process of creating a unique name, design, and identity for a product or service to differentiate it in the market.

A comprehensive plan to change a brand's image, including its name, logo, and messaging to better connect with its audience.

The art of creating a visual symbol that represents a brand, encompassing typography, colors, and imagery.

The language and tone used to communicate a brand's values and mission to its target audience.

Using social media platforms to promote a brand, engage customers, and drive traffic to its website.

The specific group of consumers a brand aims to reach with its products and marketing efforts.

Detailed profiles that represent key segments of a brand's target audience, based on research and data.

The process of gathering and analyzing information about consumers' needs and preferences to inform branding decisions.

A study of competitors to identify their strengths and weaknesses, informing a brand's positioning.

The visible elements of a brand, such as its logo, colors, and typography, that distinguish it from others.

The tendency of consumers to continue buying the same brand due to positive experiences and emotional connections.

A memorable phrase that encapsulates a brand's essence and communicates its value proposition.

A schedule that outlines when and where content will be published on social media platforms.

A strategic plan to introduce a brand or product on social media, aiming to generate buzz and engagement.

Maintaining a uniform look and feel across all branding materials to reinforce brand identity.

The core principles and beliefs that guide a brand's actions and messaging.

The process of collecting responses from stakeholders and making adjustments to improve branding elements.

The main ideas a brand wants to communicate, ensuring clarity and consistency in messaging.

A formal summary of the aims and values of a brand, guiding its strategies and actions.

Specific objectives set to measure how effectively a brand interacts with its audience on social media.

A document that outlines the rules for using a brand's visual and messaging elements to ensure consistency.

The ability of consumers to identify a brand by its attributes, such as logo or packaging.

The ability of consumers to remember a brand when prompted by its category or related concepts.

The study of how branding influences consumer perceptions and behaviors.

A plan outlining the steps and tactics for introducing a new brand or product to the market.