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How to Win Friends and Influence People

by Dale Carnegie

A timeless classic that provides essential principles of effective communication and relationship-building, vital for sales success.

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Emotional Intelligence 2.0

by Travis Bradberry and Jean Greaves

This book offers practical strategies to enhance emotional intelligence, crucial for navigating sales interactions and building rapport.

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The Trusted Advisor

by David H. Maister, Charles H. Green, and Robert M. Galford

Explores the dynamics of trust in professional relationships, providing frameworks to cultivate trust with clients.

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Never Split the Difference: Negotiating As If Your Life Depended On It

by Chris Voss

A former FBI negotiator shares techniques that leverage emotional intelligence and rapport to achieve negotiation success.

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The Art of People: 11 Simple People Skills That Will Get You Everything You Want

by Dave Kerpen

Offers practical advice on building relationships and understanding others, essential for effective sales strategies.

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Influence: The Psychology of Persuasion

by Robert B. Cialdini

Delves into the psychology behind persuasion and influence, providing insights that can enhance rapport-building in sales.

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Crucial Conversations: Tools for Talking When Stakes Are High

by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler

Teaches skills for effective communication in high-stakes situations, crucial for overcoming objections and building rapport.

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The New Science of Selling and Persuasion

by Robert B. Cialdini

Explores modern techniques in sales and persuasion, focusing on building trust and rapport with clients.

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The 7 Habits of Highly Effective People

by Stephen R. Covey

A foundational book on personal effectiveness that emphasizes principles of trust and relationship management.

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Networking Like a Pro: Turning Contacts into Connections

by Ivan Misner and Brian Hilliard

Provides actionable networking strategies that enhance relationship-building skills essential for sales success.

Embrace the wisdom within these books and transform your approach to sales. Let their insights guide you as you cultivate stronger relationships and achieve greater success!