How to Win Friends and Influence People
by Dale CarnegieA timeless classic that provides essential principles of effective communication and relationship-building, vital for sales success.
Emotional Intelligence 2.0
by Travis Bradberry and Jean GreavesThis book offers practical strategies to enhance emotional intelligence, crucial for navigating sales interactions and building rapport.
The Trusted Advisor
by David H. Maister, Charles H. Green, and Robert M. GalfordExplores the dynamics of trust in professional relationships, providing frameworks to cultivate trust with clients.
Never Split the Difference: Negotiating As If Your Life Depended On It
by Chris VossA former FBI negotiator shares techniques that leverage emotional intelligence and rapport to achieve negotiation success.
The Art of People: 11 Simple People Skills That Will Get You Everything You Want
by Dave KerpenOffers practical advice on building relationships and understanding others, essential for effective sales strategies.
Influence: The Psychology of Persuasion
by Robert B. CialdiniDelves into the psychology behind persuasion and influence, providing insights that can enhance rapport-building in sales.
Crucial Conversations: Tools for Talking When Stakes Are High
by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al SwitzlerTeaches skills for effective communication in high-stakes situations, crucial for overcoming objections and building rapport.
The New Science of Selling and Persuasion
by Robert B. CialdiniExplores modern techniques in sales and persuasion, focusing on building trust and rapport with clients.