The process of bringing a new product or service to market, involving ideation, design, and testing.

A method to evaluate a product by testing it with real users to gather feedback and identify improvements.

Creating a preliminary version of a product to test concepts and gather user feedback before final production.

A plan to identify target markets and position a product effectively to meet user needs.

Information provided by users about their experiences and satisfaction with a product, crucial for refinement.

A cyclical design process that involves repeated testing and refinement based on user feedback.

A plan outlining how a product will be launched and sold in the market, including marketing and sales tactics.

The assessment of market conditions, trends, and potential demand for a product or service.

The process of involving and communicating with individuals or groups who have an interest in the product.

Fictional characters created based on user research to represent different user types and their needs.

A basic and simplified version of a product used to test concepts without detailed design.

A more polished and functional version of a product that closely resembles the final design.

The platforms and methods used to promote and sell a product to the target audience.

A concise description of how a product meets the needs of a target market and differentiates from competitors.

Specific problems or challenges faced by users that a product aims to solve.

The process of dividing a broad target market into smaller, more defined groups based on shared characteristics.

The strategic process of preparing for the introduction of a product to the market.

Methods used to gather insights from users about their experiences with a product.

The design of user interfaces for software or machines, focusing on maximizing usability.

The last phase of testing before a product launch to ensure it meets quality standards.

Promotional content created to support the marketing and sales of a product.

Creating user guides and support materials that assist users in understanding and using a product.

Plans developed after a product launch to ensure ongoing success and user engagement.

The process of improving a prototype based on user feedback and testing results.

A strategic outline detailing how information will be shared with stakeholders throughout the product lifecycle.