Pay-Per-Click advertising, where advertisers pay a fee each time their ad is clicked, driving traffic to their website.

Return on Investment; a performance measure used to evaluate the efficiency of an investment, calculated as net profit divided by total costs.

Key Performance Indicator; a measurable value that demonstrates how effectively a campaign is achieving key business objectives.

A method of comparing two versions of an ad or landing page to determine which performs better based on user interaction.

The practice of directing ads to specific audiences based on demographics, interests, or behaviors to maximize relevance.

Cost Per Click; the amount paid by an advertiser for each click on their ad, a critical metric in PPC campaigns.

Cost Per Acquisition; the cost associated with acquiring a customer through a PPC campaign, calculated by dividing total costs by conversions.

Return on Ad Spend; a metric that measures the revenue generated for every dollar spent on advertising.

The approach used to determine how much to pay for clicks or impressions, influencing ad placement and budget efficiency.

Quantitative measures used to assess the success of a PPC campaign, including clicks, conversions, and revenue.

A targeting strategy that focuses on specific demographic factors like age, gender, and income to reach the ideal audience.

A semi-fictional representation of a target customer, based on data and research, to guide marketing strategies.

The webpage where users land after clicking on an ad, designed to convert visitors into leads or customers.

A visual representation of key metrics and data points, allowing marketers to track performance in real time.

The process of inspecting, cleansing, and modeling data to discover useful information and support decision-making.

The text used in advertisements to persuade potential customers to take action, crucial for effective PPC campaigns.

The process of allocating and controlling the budget for PPC campaigns to maximize ROI while minimizing costs.

Dividing a target audience into smaller groups based on shared characteristics to optimize ad targeting.

The practice of improving PPC campaigns through data analysis and strategic adjustments to enhance performance.

The percentage of users who take a desired action (e.g., making a purchase) after clicking on an ad.

Data-driven recommendations derived from analysis that can be implemented to improve campaign performance.

Monitoring campaign performance as it happens, allowing for immediate adjustments and optimizations.

Software applications used to collect, analyze, and report on PPC campaign performance data.

The number of times an ad is displayed to users, regardless of whether it is clicked.

The ratio of users who click on an ad to the number of total users who view the ad, expressed as a percentage.