An online advertising model where advertisers pay each time their ad is clicked, allowing for targeted reach.

The process of identifying and analyzing search terms that users enter into search engines to optimize ad targeting.

The text used in advertisements designed to persuade potential customers to take action, such as clicking a link.

A platform for creating online ads to reach audiences interested in the products and services you offer.

The organization of a PPC campaign, including ad groups, keywords, and ads that work together to achieve goals.

Settings that define who will see your ads based on demographics, interests, or behaviors.

The method used to determine how much you are willing to pay for each click on your ad.

Metrics used to measure the success of a PPC campaign, such as click-through rate (CTR) and conversion rate.

The percentage of people who click on your ad after seeing it, indicating ad effectiveness.

The percentage of visitors who complete a desired action, such as making a purchase or signing up.

A method of comparing two versions of an ad to determine which performs better.

A container for your ads and keywords within a PPC campaign, allowing for organized targeting.

A form of digital marketing that involves promoting websites by increasing their visibility in search engine results.

The web page where visitors arrive after clicking on your ad, crucial for conversions.

A metric used by Google to determine the relevance and quality of your ads, keywords, and landing pages.

Additional information added to your ads, such as phone numbers or site links, to enhance visibility.

The process of reviewing campaign metrics to assess effectiveness and identify areas for improvement.

The ongoing process of adjusting your PPC campaigns to improve performance and reduce costs.

A visual representation of the keywords used in a campaign, showing their relationship and structure.

Evaluating competitors' PPC strategies to identify strengths and weaknesses in your own campaigns.

The process of planning and controlling how much you spend on your PPC campaigns.

The actual terms users type into search engines, which can inform keyword selection.

A strategy that targets users who have previously interacted with your website or ads.

The process of determining when your ads will be shown based on user behavior and preferences.

A document summarizing the results of a PPC campaign, highlighting successes and areas for improvement.